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The Economics of the European Patent System - Coursework Example

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This paper 'The Economics of the European Patent System" focuses on the fact that technology plays an important role in the performance of RIM because all of its products are technology oriented. The firm has been able to record success in recent years as a result of its high technology products. …
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The Economics of the European Patent System
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Download file to see previous pages Competition has been the main effect of the changing technological environment. The company has had to compete with a number of companies with Apple Inc. offering the greatest competition among the competing companies for the supply of wireless solutions. The increasing competition has been recognized in the form of the introduction of new products. Companies have been able to do research and come up with new products that are able to meet the changing needs of consumers hence rendering RIM’s products irrelevant (Christensen and Raynor, 2003, p. 28). Companies have been able to produce differentiated products unlike RIM hence attracting a good number of customers. For instance, Blackberry phones are no longer differentiated resulting in IM to lose its clients to competing service providers. This is evident from the feedback recorded from the high-end market for mobile phones.
The major effect of the changing technology has been the introduction of differentiated products that have rendered those of RIM unattractive. One of the major characteristics of human wants is that they are always changing. Companies have invested a lot of capital in research and development in efforts aimed at understanding the needs of the market. Technology has played an important role in the efforts of companies to identify market needs (Schneiderman, 2002, p. 123). There are new technologies of doing research that has resulted in organizations collecting accurate information on market needs hence producing products that match the needs.
RIM has been unable to embrace new technologies in the design and supply of its wireless solutions for the mobile market hence resulting in the loss of market share. Some of the new products that have been introduced as a result of changing technologies include iPhone and Android. Research studies indicate that 74 per cent of the companies using mobile email has shifted and adopted new platforms including iPhone and Android.   ...Download file to see next pages Read More
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