In today’s world, E-Commerce has a material and significant impact on business and the tourism industry to a very large extent, depends on the interaction between the customer and the service-provider. …
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The UK and European Package Holiday Markets
According to a 2004 Survey conducted by MORI, although the Internet’s search Engines was used for gathering data about Travels and holidays, comparatively fewer people actually used Internet facilities for booking their holiday trips online.
what needs to be emphasized is that e-commerce serves only to offer connectivity between the service-provider and the customer. The use of the Internet, by itself, does not guarantee package holiday bookings or ticket sales. Only by creating and sustaining a strong online branding can the travel agencies hope to compete sauccessfully in this market
Effective marketing strategies along with knowledge base ,combined with the use of effective use of technology would be a winning cocktail.for success. Personalized websites hoisted by the various travel agents and tour operators would ensure steady business prospects and future growth of this industry.
As a result of the fact that the travel and tourism industry has been the single largest beneficiary of products and services sold over the Internet, more and more companies plan to expand their Internet sales strategic goals and objectives by harnessing the use of internet for online booking of Hotel reservations, Conducted tours, Visa formalities and other matters connected with international tourism to cater to the online travel market and reap the advantages of online connectivity.” The Percentage of Travel Research done online before a purchase is now over 74%”.
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Abstract: This research is about British Airways that is planning to enter the Easter European aviation Market. This research discusses the history, background and aims and objectives of British Airlines and its performance till date. The literature review of this research comprises of several different airlines that are dominating the world with their excellent performances.
And in the neo-liberal economic order of the world today, national economies are ever more intertwined, making it impossible for any one nation to insulate itself and its people from the effects of the crisis. This is most obvious when we take a look at the data pertaining to the recent global economic recession, precipitated by the collapse of credit derivatives.
This, according to WTO was due to the decrease in pent - up travel demand which was brought about by the 2001-2003 period. It was in this period where terrorism was at its prominence especially with the bombing of the World Trade Center in the United States thereby forcing people from postponing their travel.
For the purpose of this discussion, 'holidays' would be defined to include all trips taken either to the UK by foreign nationals, or to overseas by UK locals.
The UK market for package holiday travel abroad is estimated to be worth over 10bn per annum (Research and Markets 2007).
Since the inception of the company, Thomas Cook has been unfailingly serving it's the UK and an overseas pool of travelers with integrated services at par with international standards. Similarly, MyTravel, a UK-based travel agency known erstwhile as Airtours, has also enjoyed a premium status in the global tourism arena.
According to information provided on official website of the company, Thomas Cook a 32-year old cabinet maker while attending a temperance meeting in Leicester realised that social problems could be reduced through
There are many tourism companies in the UK which offer a wide variety of package holidays to local and international tourists. Thomas Cook, one of the largest travel operators in the UK, was the first company to offer package tours in Europe in 1841. Since then, the package holiday industry has grown by leaps and bounds.
This report examines the central issues and developments affecting the travel money market. It provides analysis of UK domestic overseas holiday trends and the key market drivers. Also, there is an analysis of increased spending and a forecast showing the expected growth over the next five years.
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