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Pricing paper - Essay Example

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Instructor Course Submission date Pricing paper The Chevrolet Malibu is a midsize sedan that is remodeled for 2013/2014 with a novel exterior design and an innovative dual-cockpit internal that offers more space, a quieter journey and more first-class materials and content…
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Download file to see previous pages The pricing for these automobiles are determinant with the comfort and luxury they provide (Genat 12). Determinants of the price The main determinants of pricing and demand are fairly similar between the general market and the hybrid market, but differ significantly between vehicle models or brands. Pricing of luxury and non-luxury automobile differs due to this consideration. In particular, it is revealed that a relatively strong partiality for fuel resourcefulness exists in the markets for hybrids cars, some vehicle brands, and automobiles (Thatchenkery 32). This affinity for fuel resourcefulness, however, is characteristically overshadowed by stronger fondness for horsepower, comfort, safety and weight, characteristics that are pessimistically associated to a vehicle’s fuel market. The 2014 Chevrolet Malibu positioned at fifteen out of twenty two affordable midsize vehicles. This ranking is associated with analysis of available reviews and test drives of the car, as well as dependability and protection data. Automotive experts confirm that the 2014 Chevrolet Malibu has a calm and pleasantly designed interior that is built with typically soft-touch materials. Reviewers confirm that the Malibu has relaxed and spacious front seats. These luxury qualities are pricing determinants for such model or products. Chevy enhanced rear passenger room, but detractors claim that the Malibu’s rear seat requires more legroom. Other reliable influences on demand and pricing comprise brand or model-based status, protection ratings, and brand manufacturers, even though the competitive benefit gained by individual nationality over another differs between models (Malibu 1-2). The external pressures on demand incorporated in the hybrid condition boost the model’s descriptive power but do not overshadow the influence of vehicle conditions. However, issues such as convenience-based incentives, environmentalism, median returns, average travel time, and age all have important effects on hybrid demand and pricing, while tax- and cost- based incentives and other demographic issues do not seem to arouse purchase of hybrids. Gas price only income as important if not scheming for environmentalism, which is probable a result of the cross-sectional environment of the data. Recent changes in the supply and demand 2014 Chevrolet Malibu prices are not affected so much by supply and demand since they are customized to targeted consumers. Rebates and incentives are marketing tactics that are used to introduce new models in the market. Rebates are available on 2014 Chevrolet Malibu as promotional tactics. If one is in the market for a novel vehicle, they compare the latest car discounts or incentives being offered at dealerships rate (Malibu 1-2). This keeps car shoppers knowledgeable with frequently updated information on financing offers, cash rebates, and leasing opportunities that are currently accessible on every model and model. Consumers browse car rebates and incentives from manufacturer, or vehicle. They compare rebates and incentives on different models. This is a trend shoppers use to ensure they purchase the products at best deal. Rebates on products are marketing and promotion tactics that guide pricing of product to meet desired demands. External Influences External influences are pricing considerations that companies must put into consideration to ensure they attain market share. Details concerning federal ...Download file to see next pages Read More
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