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Macroeconomics and the Tablet PC Industry Name Institution Macroeconomics and the Tablet PC Industry The introduction of the first modern tablet, the Apple’s iPad, the United States’ PC market reemerged into the computer market. The reintroduction of these tablets has created new competition platform against major laptop and desktop PC manufacturers especially those who did set to obtain an early advantage in the market…
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Download file to see previous pages... Therefore, this essay aims at providing complete insight into the United States tablet PC market by explaining the current factors that are affecting the growth of the tablet PC industries (Langdana, 2009). Additionally, the study will exploit factors that are driving this market growth and the underlying growth strategies that they need to implemented to be at per with the current completion. There has been immense competition among the world’s major table manufacturers especially after the launch of iPad from the Apple. Approximately five month after the launch of iPad, Samsung launched the Samsung galaxy tablet (Alvarez, 2007). This created an overwhelming competition with Apple and since this time, the tablet PC manufacturing industries have produced or released several players (Langdana, 2009). For instance, after the release and launch of iPad PC tablet, numerous tablet manufacturing industries including Asus, Lenovo, and HP among others released numerous tablet PC models into the market; thus, it may be noted that the major product and marketing decision in these industries are influenced mainly be the stiff competition within the industry (Dhir, 2004). Notably, it seems that the current market of these tablet PC manufacturing industries is pegged mainly on the tablet manufacturing. Therefore, the future of these industries may be governed largely usage around these tablets. In other words, if there will be shift in the usage of these tablets to another device, then it implies that these industries will collapse (Taylor and National Bureau of Economic Research, 1984). The market domain of tablet PCs is governed intended usages of these tablets PC. Some of the usage are governed by screen size, distribution channels, and operating platform used. Analysis of these factors are vital in the understanding the market domain of tablet PCs within the United States market. Some market research revealed that tablet PCs are designed mainly for personal usage within the United States market. Nonetheless, with time, these tablet PCs are expected to be adopted or designed for commercial usage. In essence, if they are used adopted the corporate environment they are expected to reduce additional costs usually incurred on top of laptops and desktop computers. The Apple’s iOS operating systems holds the largest U.S. tablet PC market shares. The Apple has achieved this through its first mover advantage (Silvia, 2011). The Google’s Android operating system comes second while others including Samsung, HP, Motorola, Lenovo, and HP among other manufacturers take other ranks within the stock market. The tablet PC Market The market trend of the tablet PCs can analyzed according to the three macroeconomic variables including price indices, rate of unemployment, and exchange rate. These three elements usually affect the market trend in large extent in that high price indices usually affect how consumers buy the intended products. The tablets PCs are new technologies in the market and their advent and manufacture have been expensive; thus, leading to high prices of these tablets. On the other hand, high rate of unemployment usually affects the off farm income especially of the farm operator families (Matsumura and Moreira, 2005). Additionally, the unemployment rates usually affect t ...Download file to see next pagesRead More
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