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Boeing Company - Case Study Example

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Name Class Information Date Boeing Company Boeing is as of today the world’s leading aerospace company and at the same time, the largest manufacturer of commercial jetliners and military aircraft. In its operation Boeing, designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems, Boeing also operates and run the space shuttle and international space station…
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Boeing Company

Download file to see previous pages... Louis, James Hoard who was building trainers in Los Angeles and Howard Hughes. In later years the company combined to form the present day Boeing Company. Boeing business serves across the continent enjoying a wide variety of customers ranging from government agencies, military departments and at the same time commercial customers. Boeing Company employs more than 170,000 employees both in the United States and 70 other countries. In 2013 the company stock price was $ 134. 72. In 2012 the company stock price was $ 75.88; Boeing company stock price as of 2011 was $ 70.22. The company net profit as of 2012 was 5.24% which was $ 49.1 billion. Boeing company assets fall into two major segment which are the Aircraft financial services and defense, space and security financial services. The Boeing business is relevant to me as it offers a unique opportunity to study one of the world successful companies which has been in existence for a while. On this regard it is my goal to learn the management technique on the same and thus as a result, in future, be in a position to form my own company and apply the skills. Transport supply and demand have a reciprocal but asymmetric relation, the re demand must be there in order for supply to take place. Since Boeing company inception the company has seen different aspect of fluctuation in demand over the years, but one thing that is adamant is the fact that the company has continued to thrive well in thee ever rising competitive market. In their company mission and goal, the company has set to always ensure quality service to their potential customers. The company has over the year invested a lot of money in many projects all with the same purpose to ensure that they attract many customers and at the same offer reasonable prices that will in turn attracts the customers. The company like any other company tries to take charge of their prices and as result ensures high rate of profit generalization, doing this poses some challenge due factors such weak economy fluctuation of oil price, external competition. The company tries to vary their prices with different time, the company price are never fixed, this serve the purpose of ensuring that at all times their prices are relatively fair and as a result attract most of the customers. The company engages in high rate of product development due to the high economic demand, where new airplanes are being produced on a continuous basis. This serves to meet the company ever rising demand for their products and services. The company thus is in a position to set their own prices, take charge of the prices and as a result invest in profit mobilization. The company invests a lot in advertising as a way of reaching to their potential customers and marketing themselves on a global scale. Adverting is done through social media such Facebook and twitter, continuous advertising through television and the internet among many other. Boeing company faces current issues and legal warfare like for instance the company engages in a subsidy dispute where in 2004 the EU and USA where it was discusses that all forms of subsidies of Boeing 787 be revised. This formed a ...Download file to see next pagesRead More
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