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The world coffee market in 2011-2012: What force drive world coffee prices - Case Study Example

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The World Coffee Market in 2011-2012 Table of Contents Technical Summary 3 Section 1: World Coffee Market, 2011-2012 4 Section 2: Dynamics of World Coffee Prices, 2011-2012 7 Section 3: Price Elasticity, Coffee Demand and Supply 8 Price Elasticity of Coffee Demand 8 Price Elasticity of Supply 8 Section 4: Events/Factors that Affected World Coffee Prices, 2011-2012 9 Section 5: Key World Coffee Prices Determinants, 2011-2012 10 Section 6: Conclusions, Recommendations 11 References 13 Technical Summary The paper examines the world coffee markets and considers the underlying forces that affect demand and supply dynamics for the crop in the world markets…
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Download file to see previous pages t of various external factors on supply, demand, price and the intensity of volume and value exchanges in the coffee commodity markets. The paper also derives insights and conclusions relating to all of these considered factors, and makes recommendations moving forward. The general assessment is that of a coffee market on a global scale that is tilted towards the intermediaries being able to extract most of the value for coffee production from farmers, with the exporting countries themselves just getting a small percentage of the total value of their crop. Also, from the data, it is clear that the demand and supply are decoupled, or inelastic from the point of view of the indicator prices through time. The recommendations are along the lines of tilting the power balance slightly to give producers and exporters fairer value for their crops and to remove barriers to healthy market forces operating in the coffee markets (CTA, 2013; Boyd Coffee Company, 2013; Elliott, 2011; Harrington, 2011; International Coffee Organization, 2013; International Coffee Organization, 2013b; International Coffee Organization, 2013c; Investopedia, 2013; Igami, 2012). Section 1: World Coffee Market, 2011-2012 Data on exports reveals that the top exporting countries for coffee include Brazil in the top spot with 43.484 million bags exported in 2011 to 2012, followed by Vietnam, Indonesia, Colombia, Ehiopia, and India. The latter five countries’ total exports compare with the exports volume of the top country Brazil. The table below summarizes the exporting activities of the top ten exporting nations for the crop, from 2011-2012 and projections for 2013 (International Coffee Organization, 2013): Table Source: International Coffee Organization, 2013 On the other hand, the top importing countries for coffee are the EU taken as a whole, and the United States, with the US leading the ranking among individual nations, and also includes Germany, Italy, France, Japan, Belgium, Canada, Spain, the United Kingdom, and Austria. Total EU imports of coffee from 2011-2012 was 69.782 60-kilogram bags, while the US consumption was at 26.447 bags. Germany’s imports amounted to 20.84 million bags. Italy’s import figures for 2011-2012 was at 8.3 million bags; France 6.91 million bags; Japan 7.43 million bags; Belgium 5.84 million bags; Spain 4.79 million bags; the United Kingdom 4.15 million bags; Austria 1.47 million bags; Poland 3.4 million bags; the Netherlands 2.772 million bags; and Switzerland 2.52 million bags (International Coffee Organization, 2013b; Compare Infobase, 2013). World production figures for coffee for 2011-2012 is at 135.9 million bags, and represents growth from previous years, even as ...Download file to see next pagesRead More
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