Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Bling Nation - Essay Example

Comments (0) Cite this document
Introduction This report analyzes the marketing opportunities of three companies that each of these companies can capitalize. Three companies selected for this report are: Amyris Biotechnologies, Dollar Inc and Bling Nation. Amyris Biotechnologies Amyris Biotechnologies is one of the companies that have been selected to examine the marketing opportunity that the company is facing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Bling Nation
Read TextPreview

Extract of sample "Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Bling Nation"

Introduction This report analyzes the marketing opportunities of three companies that each of these companies can capitalize. Three companies selected for this report are: Amyris Biotechnologies, Dollar Inc and Bling Nation. Amyris Biotechnologies Amyris Biotechnologies is one of the companies that have been selected to examine the marketing opportunity that the company is facing. The company has been involved in building a plant in the year 2009 (Amyris a) and in this project the company was using synthetic technology in order to make fuels by changing the sugarcanes and at the same time making sure that the chemicals are removed. The marketing company was in search of fuel as well as chemical that can be reused or recycled in the future. However after some time, to be precise in the year 2011, the management of the company felt that fuel and chemical are more like an obstruction and keeping it is a costly thing, therefore the company would be better off not keeping it. Moreover, the company felt that it would be more useful to not keep the fuel and chemical as the overall process is not easy. Such a situation or marketing opportunity would be considered as the low hanging fruit since finding and looking for marketing opportunities that can be achieved in the near future are better than those that would be achieved after years. The current strategy that the company has adapted would have a negative influence on the profitability of the company as the strategy adapted is not directly adding to the profitability of the company. Dollar Inc The other company that has been selected for this report is the Dollar Inc. the company is a Canadian based company and it has the leading stores in Canada (Dollar). Majority of the resources of the company are acquired from Asia and the success of the company started after the buyout in the year 2004. The company has been growing at a rapid pace and its growth rate has been increasing over the past few years. However, there are uncertainty that the increase in costs particularly merchandise costs of the company would increase the overall costs and would influence the prices in the stores. This situation or opportunity would be considered as a single as Dollar is one such company and there are no similar companies in the country like this. Therefore this would be in all positive for the company. Bling Nation The third company that has been selected for this report is the Bling Nation. The company, Bling Nation, started its operations in the year 2007. California based company is a mobile payment plan like MasterCard and Visa. The main purpose or aim of Bling Nation has been to provide convenience and ease to people so that they can pay their mobile or cell phone bills in more effective way. This services aims to reduce the dissatisfaction level of people and to reduce the number of complications that are faced by people in making their payment. The company offers different payment options such as an individual can pay its mobile phone bills from personal checking accounts. People can also pay through saving plans thus it provides convenience in paying the mobile phone bills. However with the passage of time things that changed slightly and the company is also planning to improve its services as well as the business model that has been currently adapted. Therefore this situation would be called as the homerun since the company has been operating successful and the company is not facing problems in making profits at the moment. So, at the present time the company is analyzing different opportunities and in order to remain competitive and maintain the first mover advantage the company is analyzing different opportunities so that they are able to maintain the profitability level with the changing environment. Conclusion To conclude this report, different companies face different opportunities that can be exploited. However, it is important to identify and analyze regularly the opportunities so that the business is able to maintain its profitability and reduce its risk. If the company operates the same way, then in the long run it cannot be successful and therefore it has to make changes to its business model and services accordingly. References Amyris a. About Amyris. Retrieved September 7, 2012 from Amyris b. Our Strategy. Retrieved September 7, 2012 from Dollar. About Us. Retrieved September 7, 2012 from Read More
Cite this document
  • APA
  • MLA
(“Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Essay”, n.d.)
Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Essay. Retrieved from
(Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Essay)
Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Essay.
“Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Bling Nation

Marketing Communictions Strategies of the Col Drinks in the UK

Unfortunаtely for smаll soft drink compаnies such аs the Double- Colа Co., the prize of less thаn one percent mаrket shаre is won only by fighting а dаily bаttle for survivаl, especiаlly аgаinst industry giаnts Cocа- Colа аnd Pepsi- Colа.

The following investigаtion is а cаse study of the successes аnd fаilures of one smаll compаny in the soft drink wаrs. It is а testаment to the meаning of brаnds аnd the lengths thаt loyаl consumers go to keep Double- Colа аs their fаvorite beverаge. Аnd it is аn evаluаtion of how аdequаtely the current regulаtory environment serves the needs of these consumers аs well аs Double-Colаs owners аnd bottlers. It аddresses criticisms thаt the regulаtory environment permits аn uneven plаying...
19 Pages(4750 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

The American Nation: A Melting Pot of Asian Americans

As a result, American society is experiencing dramatic transformations (Skop & Li, 2005).
The Asian community in the United States is a cultural group that has assumed form since the passing of the 1965 immigration legislation. Even though Asians have been arriving in the United States since the middle of the 1980s, only in the previous four decades have the waves been remarkable. At some stage in that period, the U.S. Asian population has increased dramatically, and Asians one of today’s fastest-growing ethnic and racial minorities in the nation (ibid).
Asian immigration to and settlement in the United States is somewhat well recognized. Generally, Asian immigrants are geographically concentrated, with the imm...
7 Pages(1750 words)Assignment

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Marketing Strategies of Apple i-Phone

‘Apple Inc’ is an American multinational corporation designing and manufacturing consumer electronics including computers, notebooks mobile phones, and software products. The company’s best-known hardware products include the iPhone, iPod and very recently launched 3G Apple iPhone.

iPhone became one of the most discussed new technology products, surpassing the wider coverage of other very well-known mobile phones that have been playing the best roles in the market. When Apple CEO Steve Jobs stood on the stage at the Macworld Expo in San Francisco and announced “We’re going to make some history together; Today Apple is going to reinvent the phone” (Jobs 2007), it could really influence...
8 Pages(2000 words)Case Study

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

The Birth of a Nation by D.W. Griffith

...The birth of a Nation is a silent film that is directed by D. W. Griffith in the year 1915, which is based on when America went through a civil war, as well as the aftermath that occurred thereafter. It was inspired by The Clansman, which is also a novel and play. This film is quite well known for its awesome effects, camera tricks, and its lighting, and it also caused a great deal of controversy in that it positively portrays the Ku Klux Klan (American Movie Classics Company LLC). Griffith is quite creative in how he transforms the military opposition between the North and South to the opposition between Blacks and Whites. The film begins during the prewar times. The American civil war has not yet begun. The film turns its focus on two...
6 Pages(1500 words)Movie Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Opportunities of Amyris Biotechnologies, Dollar Ince and Bling Nation for FREE!

Contact Us