We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Virgin Mobile USA: Case study - Essay Example

Comments (0)
Summary
According to Mcgovern (2007), Virgin Mobile is a company located in the U.K. It is well recognized for its brand extension and the first organization to have had Mobile Virtual Network Operator (MVNO). It is also known for its stylish position of the mobile market targeted for the youth market from age 15 to 29 years. …
Download full paper
GRAB THE BEST PAPER
Virgin Mobile USA: Case study
Read TextPreview

Extract of sample
Virgin Mobile USA: Case study

Download file to see previous pages... According to Mcgovern (2007), Virgin Mobile is a company located in the U.K. It is well recognized for its brand extension and the first organization to have had Mobile Virtual Network Operator (MVNO). It is also known for its stylish position of the mobile market targeted for the youth market from age 15 to 29 years. Globally, it is known that young people interact more effectively than older people do. There are mostly likely to purchase the commodity to fulfil their need of socializing. Youths particularly teens mostly use MMS and SMS that is affordable. Mcgovern continues to indicate that, young people are so much addicted to mobile phones that they can hardly live without them. Internet and media contact via mobiles is much preferred by youths as compared to other segments. Online games and internet is most used by youths as most identify themselves with the emerging technology. Most people in this target selection are students and few working. Secondly, there is a risk in targeting this target group in that a Company needs to set affordable prices that meet this group’s needs. Lastly, either most consumers are leaving at home or in college, thus their usage is inconsistent as a time they may not use the phone especially when in school or vacation. Given the Virgin Mobile’s target market (14-24 years old) the Company should structures it’s pricing at an affordable price that is not too low to the Company and still not high for consumers. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Longitudinal Strategic Development Study Virgin
The position of firms in the global market is highly depended on their ability to align their strategies with the market’s trends and needs setting goals that are feasible taking into consideration their capabilities and resources but also the conditions in the internal and the external organizational environment.
13 Pages(3250 words)Essay
Case Study: Virgin Trains
The introduction of the company will enable to assess the existing scenario of Virgin Trains in the context of the UK rail service. The research is conducted with the help of SWOT and Porter’s Five Forces Model. SWOT analysis is done to find out the Strengths, Weaknesses, Opportunities and Threats of the company.
6 Pages(1500 words)Essay
Case Study 3: Mobile Devices Security
In addition to that, mobile devices do not receive patches for their vulnerabilities. The Zeus-in-the-Mobile (ZitMo) attack against Android users is an example defeating the emerging technology to steal user’s credentials and ultimately money. It can also be seen that mobile devices can also spread malware.
8 Pages(2000 words)Essay
Case study: Sony Ericsson mobile music strategy
Therefore, continuous investment is required to be made in Research and Methodology. This is one of the major strategic issues that the company faces.
7 Pages(1750 words)Essay
Case study on reducing customer churn fir T-Mobile
In 2007, 99 billion outgoing minutes were recorded from the 74 million mobile connections averaging 1338 minutes per mobile connection. The well-known 20-80 rule says that the top 20 percent of the customers may generate as much as 80 percent of
24 Pages(6000 words)Essay
Marketing Assignment - The purpose of this report is to apply your knowledge of marketing to Virgin. Your report should explain the concepts of marketing and illustrate segmentation, targeting and positioning using one of their products. Finally, you w
Process: Marketing as a process is a function of the whole management, it requires planning, coordinating and implementing of its own which can only be done with competent managers and staff. Beneficial relationship: The end result of marketing should be beneficial to both the
12 Pages(3000 words)Essay
Case study - The Virgin- The global enterpreneur
This move is technologically driven and complemented by immense creativity and innovation. This is a business line that is yet to be operationalized, let alone exploited. This heightens the company’s stake relative to business and industry strength and attractiveness
2 Pages(500 words)Essay
Health Organization Case Study in the USA
The author of the paper believes that there is still a concern over the notion that a large population does not receive adequate cover for health care provisions. He is sure that health care facilities within the nation are both operated and owned by distinct private enterprises. This has resulted in greater government expenses on healthcare sector.
4 Pages(1000 words)Essay
Analysis of the business situation of the Virgin Mobile
Virgin Mobile has traction in the United States, in Canada, in Australia, Poland, Colombia, Chile, Mexico, France, the United Kingdom, and South Africa. In the United Kingdom, Virgin
12 Pages(3000 words)Essay
Virgin mobile
PEST framework facilitates the analysis of the macro-environment of a company. It enables strategists to understand the growth or the fall of a market,
10 Pages(2500 words)Essay
Let us find you another Essay on topic Virgin Mobile USA: Case study for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us