Strategic Positioning of SABMiller in Different Markets - Case Study Example

Key Issues considered in this report are: Company’s positioning in different business environments all across the globe. Core Competencies of the company. Stakeholder Expectations and departure from strategic positioning because of them. Future Implications of SABMiller’s strategy.Strategic Position of SABMillerCorporate Strategy refers to the general direction of business that a firm is following. It is the philosophy that guides a firm’s growth and actions. It answers the questions of how the firm needs to operate, the values it should follow, and which core competencies should be developed by the firm to fuel further growth.

(David, 1989).It is the sum total of the goals that a company has, the objectives it needs to achieve, and the plan for achieving these objectives. (R, 2008).Thus in order to know the strategic positioning of SABMiller; we need to analyze – (KR, 1971) Business Environment it operates in Core Competencies of the firm Stakeholder expectationsBusiness Environmental Analysis Due to its presence all across the world in different countries, we have analyzed the strategy of SABMiller differently for different markets.

South AfricaSouth African markets have been the traditional strength and monopoly of SABMiller. (SABMiller, 2009). Lately, the market has been moving towards maturity which limits the number of new customers that the company can acquire. However, the company is making the customers move towards premium brands which will increase the profitability of the firm.HIV/AIDS is a huge threat to SABMiller in South Africa as it not only limits the availability of the workforce but it also reduces the disposable income available to the people which will have a direct impact on the sales generated by the company.

Africa(exclusing South Africa)Apart from South Africa, the rest of the African continent is a growing market and presents a huge opportunity for the company. The company has a good distribution network in these countries along with a clear segmentation strategy.