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Cases - Essay Example

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Full Paper Title Name University 1 Case 1 Strategic capabilities are the core services and competencies that are essential for an organization to gain competitive advantage in the market. ‘Category Manager’ was the most significant addition to eBay as it directs the 23 major categories and 35,000 sub categories from all domains including jewellery, sports, watches and even jet planes…
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Download file to see previous pages... Teleconferences are held for teaching the staff that facilitates the employees to increase their selling activities. E Bay shares a massive data of suppliers and customers on the site globally. As the information technology industry tends to modify itself due to technological developments, e Bay has successfully coped up by integrating technological advances. The differentiation factor is made necessary to put up a massive potential as it contains research and development. In order to cope up with the future development of e Bay’s strategic capabilities, the development of standards, software and protocols is required. Moreover, the development of strategic alliance is also essential. E-bay must dominate the technological advances and maintain current competencies as well as construct new ones. The hiring procedure must train and grant rewards for the best staff. 2 Case 2 The western countries associated with the beer brewing industry are languishing as compared to the East, where the brewing industry is rapidly increasing. As Europe has the largest demand for the brewing industry as well as figures of largest beer consumption per person. The figures for global beer production for the market are approx 2.5 million tons per year. As the beer industry and wine industry is increasing its revenues, the spirit industry is dilapidated. From the year 1993 to 1999, the figures for beer production has raised by 12 %. Moreover, the high beer consumption countries in Europe are Czechoslovakia, Ireland and Germany. However, there is a trend for developing flavored beers. These flavored drinks are popular among the teenage group as they consume flavored alcoholic soft drinks. Moreover, trends in the context of environmental issues consist of government involvement for beers come in bottles as government charge for cans. Furthermore, government is also trying to eliminate underage drinking that may cause violence. In addition, there are trends in terms of mergers of corporate organizations. For instance, GroIsh, Heineken, Interbrew, Scottish and Newcastle Interbrew should launch product development because the people are becoming more health conscious. A product launch named as a ‘low calorie beer’ will be a good option for the consumers. Heineken can expand the variety of flavored beers and low calorie beers in order to compete in an international market. They can gain the attention of young generations by merging with Pepsi or coca cola. In this way, both companies can boost their sales, as the strength of purchasing power will make an impact on a single brand with two manufacturers. Heineken can also participate in sports events by sponsoring athletes to gain exposure to the public. GroIsh have to advance their manufacturing process and equipments. Moreover, they must stop the methods for outsourcing in order to eliminate cost to improve the distribution and transportation processes. Scottish and Newcastle mush emphasize to deliver improved quality on the brand along with the inclusion of ingredients and advantages. They can spend on research and development for distribution and technology. 3 Case 3 The Virgin group is constructed on various mixtures of businesses. It has involved itself in every business i.e. around 00 businesses. The founder of Virgin was Sir Richard Branson who started it in 1970. The Virgin brand name was considered as the most essential ...Download file to see next pagesRead More
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