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Good to Great by Jim Collins - Book Report/Review Example

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This paper is a book review of Jim Collins’ book, “Good to Great”.  This paper discusses the reasons that Jim Collins puts forward and analyzes the way in which the author has made his points. The writer details some aspects of the book that he likes and some others that he does not like…
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Good to Great by Jim Collins
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"Good to Great by Jim Collins"

Download file to see previous pages Before starting off on the main premise of this book, it is worthwhile to examine the contemporary business conditions that separate the grain from the chaff and when applied to modern organizations, we get a distinct feeling that simply being good is not enough to survive the uber-competitive markets and the company has to be great to make full use of the available opportunities. Hence, the author and his team uncover the secrets as to what makes the companies great and draws upon case studies and hard data to make his point. The companies surveyed in the book include Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo.
Further, the book also mentions the companies that have made the transition from good to great but failed to maintain the competitive advantage. It is a parable and an article of faith in the contemporary business environment that you are as good as your last performance. Hence, making the transition to great is not enough and one has to maintain the position of supremacy to ensure that companies to use Jim Collins’ favorite phrase are “built to last”. Hence, one part of the book is all about what goes into making the transition and the other part is all about what makes the companies sustain the advantage.
The author and his team use two methods to distinguish the companies that made the transition and those that failed to maintain the advantage. In the first category are the direct comparisons where the companies in the same industry and the same opportunities along with having the same resources as the good-to-great ones but did not show any leap in performance. This group consists of the companies like Upjohn, Silo, Great Western, Warner-Lambert, Scott Paper, A&P, Bethlehem Steel, RJ Reynolds, Addressograph, Eckerd, and Bank of America. ...Download file to see next pagesRead More
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