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Book Report - Essay Example

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Introduction Business management is wide field that incorporates various aspects geared towards ensuring the overall business success of an organization. There are various types of organizations including but not limited to huge multinationals, state corporations, partnership organizations, sole proprietorships and small businesses…
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Book Report
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Download file to see previous pages One book approaches business management from a generalized perspective of business looking at the core aspects of any business. The second book looks at an organization as a holistic entity with various aspects that are interconnected. Finally, the third book looks at a particular aspect of business management which is communication. Business Book 1 Level 3 (EDEXCEL) by John Bevan The book looks at selected attributes of business with some most of the aspects addressed by different authors. The book begins by looking at the wider business environment where it addresses issues pertaining to the external environment from which a business operates. The external environment is very important for any business because consumers, business resources and competitors all exist within the external environment of any business. Business environment is expounded further in the following topic that addresses business resources. Business resources are essentially the key aspects that support the smooth running of the business without which a business would not operate. For instance, a business will always need people who perform various tasks to ensure that the business operates smoothly. Human resource includes key decision makers for the business, implementers of the decisions made and persons who are used to execute the decisions that are made. The next three topics introduce learners to marketing. Marketing is an important component for a business entity because it determines the performance of the business in the market place. The book addresses issues such as advertisement that ensure that the products of a business are effectively popularized in the market. Furthermore, the book brings out the importance of marketing in an environment characterized by competition from rival businesses. The book creates a concise relationship between marketing and communication in business and explains that effective marketing depends on how marketing aspects are communicated to the consumers. Aspects outlined include creative product promotion, market research and internet marketing. These selected aspects of marketing according to the book are important in ensuring the success of business marketing in the contemporary world. For instance, before an organization engages in a marketing initiative it is important that an organization employs creative approaches that will stand out in the midst of competitors. Creativity is all about uniqueness of the strategy employed to ensure that the organization catches the eyes of consumers quickly. The next two topics involve human resource management to ensure that they operate in line with the mission and vision of an organization. According to the book, the most important aspect in developing an effective human resource is to recruit the right people for the right jobs. In addition, it is also important to organize the human resource into teams that will optimize production. The final two topics outline the role played by technology in ensuring business success in an organization. For instance, the book addresses the effect technology has on the development of a business. Communication has been particularly mentioned in the book as being an aspect of technology that has significantly affected business development. The topic also mentions the role played by website design in attracting consumers to the website of a particular organization. Management ...Download file to see next pages Read More
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