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Law practice management - Essay Example

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Name: Tutor: Course: Date: New legal services Niche Qn.1. The team has decided to form an urgent legal services dispatch center, where potential customers receive the services they need in the shortest time possible, and in the area of services demanded. The operations of the dispatch center will be operated in an innovative manner, which is similar to that offered by fast food places, from where a customer can receive their order for a Pizza in 15 minutes – including during the night…
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Download file to see previous pages The customer can also pay a USD 100 fee, for the first call for service. Ordinarily, the first hour of services will cost a customer not more than USD 250. The center will target its services at young customers, and will guarantee them the legal services help they need, before they say or do anything that may place then in compromising situations. Through the outlook, the center is reorganizing its traditional business, so that it can stand out from the crowd of legal service providers, towards pacing-up to the innovativeness adopted by different industries (Suskind 172). The group chose this legal practice area, following the increment of the sentiments of customers that the flexibility of legal services is low. Many legal services consumers have also expressed the sentiments that the costs of legal services is very high, and bulky, therefore many customers may not be able or willing to purchase the customized service packages offered by lawyers (Suskind 57). Through unbundling the legal services, splitting the different areas of service into component parts will help the center, in offering the different services in the most efficient manner. Due to this outlook, the lawyers at the center will not offer the services based on the undivided time of a single lawyer serving the wide range of the legal needs of their client (Suskind 59). The lawyers at the center will offer customized services to different clients, and some aspects served simultaneously for different customers, so that the center and the customer can reap from the economies of scale. The choice of this service line was also based on the fact that the unbundled services will be marketed in a relatively decentralized manner, and sold in a way which is similar to that of other service sectors like document processing and tax preparation (Suskind 157). Qn.2. The urgent legal services center will be characterized by the unbundling of the service packages offered by a lawyer. The unbundling of the services into different component parts will help the different team members to offer the different services in the most efficient way possible. The center will offer its services to current and potential customers around the clock, which will increase the flexibility of service consumption (Van Zandt 1130). Though the adoption of a more flexible service delivery pattern, the center will exploit the potential clientele that are restrained from seeking legal services due to time and the costs of services. The marketing of the services of the center will be done through the lawyer-client relations developed after the formation of the center and those from the contacts of different lawyers. Through adopting this marketing outlook, the center will benefit from the diversity of social interactions, which will reach potential customers that the center or the different lawyers could not reach. The center will offer unbundled services to different customers, depending on the characteristics of the services required by the given client. This outlook was chosen, because unbundling will be easier for comparatively routine services, where many personal issues or complex links are not involved (Van Zandt 1130). An example ...Download file to see next pages Read More
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