Free

Institutional Affiliation - Assignment Example

Comments (0) Cite this document
Summary
The objective of the advertising will be to ensure that the product is consumed at all times, regardless of the occasion. The target audience for the commercial will be youth, who often engage in vigorous activities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Institutional Affiliation
Read TextPreview

Extract of sample "Institutional Affiliation"

Advertisement Script al Affiliation Part Creative Strategy ment Coca cola is the global leader in the beverage industry. The objective of the advertising will be to ensure that the product is consumed at all times, regardless of the occasion. The target audience for the commercial will be youth, who often engage in vigorous activities. The benefit to the target audience is that coke will give them the energy required to carry on with their vigorous activities. Because of the high amount of sugar in the drink, it is bound to give one a synthetic boost. Television will be selected as the media of choice, to be able to reach the largest share of the consumer market.
Part 2: Script
video
audio

The camera is on mean Greg, walking slowly from the field to the locker room.
The words “Mean Greg” have been put on top of the picture. He is alone, that means that the game is still on, but he can be part of it since he is injured.
Cut to boy: (a boy of about the age of 10 years) standing on the walkway with a coke in his hand, as mean Greg passes.
Cute to Greg: scowling
Cut to boy
Cut to Greg.
Cut to boy.
Cute to Greg. Grimacing.
Cut to boy, offering bottle.
Cut to Greg, he takes the bottle and chugs it down in a greedy manner.
Cut to boy, as he is reluctant, waiting for a token of appreciation.
The boy turns to leave, though he hesitates.
Cut to Greg, who is suddenly excited and animated.
Greg takes his T-Shirt and throws it to the kid.
Cut to boy, smiling hard as he grabs the shirt.
Words on the screen: “A coke = a smile= life. Get yours now!”
Boy: Mr Greg! Mr Greg!
Greg: Yes?
Boy: Do you need any assistance?
Greg: Yeah I do.
Boy: Among all the plays, I think you are the best.
Greg: mmmmh, sure.
Boy: You can have my Coke, I don’t mind.
Greg: thanks
Words are heard: a coke makes me relaxed, makes me smile, and makes me happy.
Boy: bye Greg
Greg: Hey
Greg: Catch
Boy: Gosh! thanks Greg
Music
References
Coca-cola.com, (2015). Coca-Cola Global: Soft Drinks & Beverage Products. [online] Available at: http://www.coca-cola.com/global/glp.html [Accessed 5 Dec. 2015]. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Institutional Affiliation Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Institutional Affiliation Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/journalism-communication/1702429-institutional-affiliation
(Institutional Affiliation Assignment Example | Topics and Well Written Essays - 500 Words)
Institutional Affiliation Assignment Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/journalism-communication/1702429-institutional-affiliation.
“Institutional Affiliation Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/journalism-communication/1702429-institutional-affiliation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Institutional Affiliation

Institution Affiliation

...? Marketing affiliation Marketing Introduction Marketing has become the way to gain competitive advantage. In marketing, consumers dictate the success of a company. Marketing strategies are aimed at pleasing the demanding consumers. According to Ferrell & Hartline (2010) marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment many factors have emerged which complicate the marketing strategies. The modern corporate environment is characterized by emerging issues, trends and technology. With the combination of the three, companies gain a more competitive advantage in the market. The consumer...
3 Pages(750 words)Case Study

Institutional investment

...?The Role of al Investors in Financial Markets In many financial markets, particularly in developed economies (with the exception of countries like Japan), institutional investors have grown by leaps and bounds. For example, in the United Kingdom, 75% of the market valuation of all stock is held through institutional investment. In the United States, the trend is the same: over 60 percent of stocks are controlled by this type of investor (Burton and Brown, pp.223). The OECD also reported that in its member economies, institutional investors are growing on average of 9 percent per year since the 1990s (OECD, 2000, pp.195). This development has shifted the attention to the role and...
7 Pages(1750 words)Essay

(Institutional Affiliation) FORMAL REPORT COMPARING THE USE OF THE IDEF METHODOLOGY TO UML

...? al Affiliation) FORMAL REPORT COMPARING THE USE OF THE IDEF METHODOLOGY TO UML IDEF and UML techniques have become very popular in academic and industrial circles (Kim 2003, pg. 1). IDEF is made up of a family of graphical modeling methods that are developed to formally define and communicate vital elements of enterprise engineering projects (Kim 2003, pg. 1). On the other hand, UML is a modeling language that is most suited to the generation of computer-executable platforms/frameworks that encode important elements of software engineering projects. This paper will seek to compare the use of IDEF to UML by focusing on their applications, nature, and techniques employed in their development. This comparison will be done...
6 Pages(1500 words)Essay

Institution of affiliation

...? No topic of Affiliation This essay intends to examine the thematic evolution of Andrew Marr in the eight episode series. Andrew Marr takes on the world. The first five episodes of the Andrew Marr’s series on the day the world took over, covers the history of humankind. The first episode of Andrew Marr’s History of the world takes us back on a classic journey through 70,000 years of human history. Marr has applied dramatic reconstructions and immense graphic design to reveal the vital moments that have so far shaped the world that we subsist in today. Marr traces the earliest initial stages of human being in Africa. He tells the story of the nomadic ancestors, and how they spread across the globe to become the first...
6 Pages(1500 words)Essay

Institutional Racism

... al Racism: Its Impact on Education and Health Almost everyone agrees that racism is bad. There is a reality of social inequality allaround us today. Racism is prejudice based on race, color, or ethnicity that has been incorporated into the activities and procedures of major institutions, corporations, social systems, and other arenas f major social activity. Racism serves to both discriminate against ethnic minorities and to maintain advantages and benefits for majorities. Some examples of racism are obvious, such as graffiti, ethnic "jokes", or physical violence. Unfortunately, problems of racism are often ignored because people do not know how to deal with them. In fact, just as the individual can act out of racism, so can... an...
4 Pages(1000 words)Essay

Autobiographical Paper on Religious Affiliation

...A Walk of Faith and Achievement Introduction This paper chronicles my walk of faith and shows what I have discovered about life, the world, God, others, and myself, and the motivations that led me to where I am. Using a scientific journals and reference books, I discuss key experiences in this journey and relate the theory I learned with actual practice. My life up to this point has been an exciting voyage for which I am grateful, because at each step of the way, no matter what challenges I faced, my faith helped and guided me to where and what I am now, working at something I love and helping me grow as a woman of conviction with each passing day. In the Beginning I would agree with the hypothesis that religious upbringing has... Walk of...
5 Pages(1250 words)Essay

Institutional discrimination

...al discrimination Introduction. al discrimination is the unjust or unfair treatment of an individual by an institution such as a college, a company, corporation or even a government based on such factors as one’s gender, race, ethnicity, age, political aspirations among others. This treatment is unfair and indirect and aims at suppressing the victim’s progress in a certain function (Mooney, David and Caroline 333). This essay will discuss institutional discrimination as a wide concept and racial discrimination in school admittance in South Africa as an example. Institutional discrimination An institution is a social entity that is created within a specific mandate of...
1 Pages(250 words)Essay

Institutional Investment

...Difference between defined benefit and defined contributions pension schemes By Foundation Finance and Accounting [University’ Name] [Department] 1 December 2014 Differences between defined benefit and defined contribution pension schemes 1.0 Introduction There are two broad categories of employer pension programs (also popularly referred to as retirement benefits plans). These are the defined contribution plans and defined benefits plans. The two are substantially different, and each has its unique features and characteristics. Recently, there has been a recognisable shift in preference of defined contribution plans to the defined benefits plans (Kruse 1995). The paper will expound on the differences between the defined... between defined...
8 Pages(2000 words)Essay

Institutional Affiliation

...Finance and Accounting al Affiliation) Contribution = Unit selling price – Variable Cost = $12 - $0.40 = $11.60 Therefore, contribution is margin per haircut is $11.60. Break-even point = Fixed cost / contribution Fixed cost = (9.90 * 5 * 40 * 50) + (1750 * 12) = $120000 Break-even point = 120000 / 11.60 = 10345 units Break-even point is 10345 units Operating Income Calculation: Revenue = ($12 * 20000) = $240000 Less: Variable Cost = ($0.4 * 20000) = $8000 Fixed Cost = $120000 Operating Income = $ 112000 The operating income is $112000 Revision of compensation method: New Contribution = $12 – ($6 +$0.4) = $5.6 The new contribution margin per hair cut is $5.6 Break-point = (21000 + (4*5*40*50)) /...
1 Pages(250 words)Essay

Institution Affiliation

...Week Six Assignment Affiliation Problem Determining and Evaluating the Effects on the Balance Sheet, the Income ment and the Cash Flow Statement of Four Different Cost Flow Assumptions for Inventory 1. Assuming the use of a periodic inventory system, prepare a summarized income statement through gross profit for the month of January under each method of inventory: 1. Average cost. Transactions Units Total Amount Total sales Inventory, January 1, 2011 500 @ $6.00 $3,000 Purchase, January 12 600 @ $7.00 $4,200 Purchase, January 26 200 @ $7.10 $1,420 Total 1,300 units $8,620 Sale (400 units sold for $20 each) $8,000 Sale (300 units sold for $20 each) $6,000 Total 700 units $14,000 Goods...
2 Pages(500 words)Speech or Presentation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Institutional Affiliation for FREE!

Contact Us