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Public Relation is the New Propaganda - Outline Example

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The goal of this research paper “Public Relation is the New Propaganda” is to argue that the public relation (PR) industry is a systematic approach or element of propaganda, and the media is acting as the facilitator element for this particular cause…
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Public Relation is the New Propaganda
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Download file to see previous pages Public relations refer to the processes, principles, and procedures guiding communication between companies, organizations, individuals with the media and the public. In most cases, public relations focus on the creation and maintenance of a positive image as well as a strong relationship with the target audience (Moloney 2006). Democracy  Democracy refers to a system of governance focusing on vesting the power in the people with the ability to rule directly or under the influence of the elected representatives (Schumpeter 2013). Political Economy of Information For critical reasons, sociologists, political scientists and communication practitioners have the tendency of evaluating phenomena from the economists’ perspective. The condition makes them develop the aspect of becoming political economists, thus the concept of the political economy of information (Stilwell 2011). Theoretical Perspectives and Models Various models have focused on illustrations of PR and propaganda issues in the modern context. This section explores a critical review the most effective and prominent theoretical perceptions with the objective of understanding the research goals and scope effectively. There are four critical theories in relation to understanding the concept of the public sphere: representative liberal, participatory liberal, discursive, and constructionist theories. Constructionist theory focuses on popular inclusion, empowerment, recognition, narrative creativity, and the eventual avoidance. ...Download file to see next pagesRead More
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