Free

Mass Media Review - Book Report/Review Example

Comments (0) Cite this document
Summary
Moreover, Levinson has been written up to many different domains of books which include fictional and nonfictional books such as “Soft Edge- A Natural History and future of the information…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Mass Media Book Review
Read TextPreview

Extract of sample "Mass Media Review"

Report: New New Media by Paul Levinson Levinson has been a chair communication and Media studies in New York USA. Moreover, Levinson has been written up to many different domains of books which include fictional and nonfictional books such as “Soft Edge- A Natural History and future of the information revolution” and Digital mcluahan – A guide to the information millennium. Today, it has been a great honor that he has been aired aboLut 500 times on TV and Radio. According to Levinson, unlike the previous cable TV and radio broadcasting, media is heading towards the internet which of course is a virtual form of media exposure and he names YouTube to the priority focus of anything we do today.
New New Media by Paul Levinson emphasis on the social media such as Twitter, Facebook, Foursquare, which are constantly changing over a time period of 2 years of time frame. He further goes on saying that the Facebook or social media have been a tool for people to ask questions from any area and connect people over the masses. Levinson goes on explaining that extensive use of Facebook and Twitter has caused people not to meet each other for ages, but on the other hand, he explains about the exploration of Skype media that people can now connect to people across the world and it is handy(Levinson, 2009). He clarifies that social media and physical media are somewhat interlocked in between each other.
He explains an incident at a local restaurant from where he had his dinner and spotted a guy on email who was his fellow PHD student, having the food in the same restaurant. Furthermore, he describes that the social media has been on the forefront of campaigning for politics, and many republicans today use it as a tool in 2012. He further says that people are mostly addicted to their friends and relatives, so if the relatives or friends stick to some politics then easily campaigning over Facebook can be found fruitful.
The book further describes that every producer is a user and says that browsing allows users to become producers. According to the writer there are some media that all the existing social media are free, as we can easily access things from many different domains (Levinson, 2009).
One of the main points of the book is that Levinson explains how attractive it can be regarded bloggers from all domains. He explains further areas such as individual and group blogging, influence it has on gatekeepers and monetization of blogging content. He also refers to a Millenial and Baby Boomers. He also explains further that traditional print and mass media are on the score of decline. He also portrays hyper current examples such as “Obama Girl”, which is used as a both a strength and weakness by him, which in longer run is more of his weakness than of his strength.
In an opinion of many critics, this book has been a source for the average college educated people as well as lay person where advancement in technology are the forefront of everyone. People today from any corner of the world use Skype and fiber, which is a handy source of communication.
Concluding, my opinion about the book is biased towards the writer as he explains how technology and physicality can be intermingled, but since physical interaction is more valuable than electronic media such as twitter and Facebook. I am convinced of an authors opinion that user becoming the producers due to extensive use of media, but we can relate, it has a new medium because eventually this all media might be invalid for future years to come.
Works Cited:
Bob , Book Review: “New New Media” by Levinson P, Pearson Education (2009) Retrieved from blogcrcitics: http://blogcritics.org/book-review-new-new-media-by/ Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mass Media Book Review Report/ Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1690468-mass-media-book-review
(Mass Media Book Review Report/ Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/journalism-communication/1690468-mass-media-book-review.
“Mass Media Book Review Report/ Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/journalism-communication/1690468-mass-media-book-review.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Mass Media Book Review

Mass Media

...? Mass Media No: There are three major sociological theories which are made for the betterment of society, that are conflict theory, functionalist theory and interactionism theory. These sociological theories can also apply in social institution as well. In the paper I will discuss the impacts of these sociological theories of mass media on the society in which I will discuss how does each sociological theory apply in the social institutions, what are the similarities and differences in the theories, how does each theory affects the individual who is the part of the institution, how does each theory affect the approach to social change with in the selected institution and...
6 Pages(1500 words)Assignment

MASS MEDIA ASSIGNMENT (Sociology)

...Bariatric ad is an intentional exaggeration employed to develop a sense of urgency and immediacy within the viewing community. This sense of immediacy is created in the hope that it will drive the target audience to the bariatric center and thus lead to greater profits for the company. Although it seems to be presented as a socially conscious message for the masses, it is, in reality, a scare tactic being used to bully obese people into doing something, preferably surgery, about their weight. (Northern Bariatric Surgery Institute, 2008) References Hall, Stuart. (1974). “Black Men, White Media.” Savacou, Journal of the Caribbean Artists’ Movement. Vol. 9/10. Cited in “Revealed: How UK...
5 Pages(1250 words)Assignment

Mass Media

...? Runnung Head: Social theories and Mass Media Social Theories and Mass Media: A comparison of the impact on Media and Society Number Instructor’s name Date submitted Introduction Mass media is a social institution, which has an impact on the society in which it functions, while all the same reflecting the attitudes and values of the same society. What is represented by the term, mass media is a matter of contest but still general agreement has it that mass media comprise of “TV, radio, movies, videos, CDs, audio tapes, the Internet, newspapers, magazines...
8 Pages(2000 words)Research Paper

Mass Media

...an idea. The interest to unite the audiences and consumer markets where the audience is viewed as "naturally" occurring grouping of viewers, listeners, readers and users of different mass media that constantly churns and cans news, programs, articles, films, internet sites and other media products that allow access to various politically placed audiences. The media text named ------- help us ask the very question about the relationship between media and communication systems and how media systems reinforce, challenge, or influence audiences or its consumers. How do media ownership, support structures, and government...
6 Pages(1500 words)Essay

Mass Media

...of America and the United Kingdom. Such was the power of the television that the people of both the nations joined hands to flay the Bush-Blair war games. The mass media is definitely responsible for the creation of a public platform whereby distinctly diverse and opposite views can be expressed in such a way that it leads to rational decision making in a democracy. References: Curran,J.(1993) 'Rethinking the Mass Media as a Public Sphere' in Peter Dahlgren Eldridge,J.(1997), The Mass Media and Power in Modern Britain. Hynes, Deirdre. (2003) Consumption Convergence. Irish Communications...
10 Pages(2500 words)Essay

Globalization and Mass Media

...than a reality.' Keeping aside all criticisms against media and cultural imperialism, we can say that the media has shaped societies and encouraged the development of communication, thus fading the lines of control in the realm of the mind. Works Cited 1) "Globalization and the Third World: Prospects and Challenges". Jamia Millia Islamia. 2008. Retrieved from: http://www.jmi.nic.in/atws/forthcoming_events_6nov2006.pdf on December 27, 2008. 2) Colombatto Enrico. "Book Reviews, Joseph E. Stiglitz. Globalization and its Discontents," Journal of Libertarian Studies, Volume 18, no. 1 pp. 89-98, 2004. Retrieved from...
4 Pages(1000 words)Essay

Effects of Mass Media

...Effects of Mass Communication No: Effects of Mass Communication Firstly, what is communication? Communication is the process through which a person shares his or her ideas or views with another person. So mass communication means communicate with people on a large scale like communication through internet, through newspaper, through radio, through television. Mass media have tremendous effects on the lives of people. There are many positive as well as negative effects of media. Diffusion of information has become very easy (Mosco, 2006). Now people get any information very easily through TV, radio, newspaper, internet, mobile phones etc....
1 Pages(250 words)Essay

Topic from mass media studies book

... Social Inequality and Media Representation: Gender and Media Content Concept of Media Representation and Social Inequality: Mass media is communication that reaches out to larger audience. It is natural for this type of communication to have wider reception. The sociological and psychological impact of this type of communication is a reality and this concept is convincing when people acknowledge transfer of information. It was not until printing press, that the role of media was explicitly envisaged to maneuver behavior and cognition of the audience. Today sociologists have concluded that the impact of Mass Media is far reaching, that perpetuates in generations to come. It can, not only manipulate economics but also other aspects... of...
3 Pages(750 words)Essay

Drugs and mass media

.... In the book “One-Dimensional Man: Studies in the ideology of Advanced Industrial Society” Herbert Marcuse claims that in modern society people are determined by the information that comes from mass media and technologies (13). The information forms the concepts people keep in their minds to estimate things they meet in their lives. The point is that people almost become controlled by the images and concepts mass media thrust them. For example, concerning drugs, when we watch some advertisement on TV where we see that people who have used some medical drugs become healthy and happy, we undoubtedly believe that we will get the same effect if we start...
6 Pages(1500 words)Essay

Mass media

...to analyze why the mass media is so influential nowadays. A group of sociological researches investigated that how important is the role of mass media in the modern society and how it is inducing human intellectual and psychological development. In the book “One-Dimensional Man: Studies in the ideology of Advanced Industrial Society” Herbert Marcuse claims that in modern society people are determined by the information that comes from mass media and technologies (13). This information creates the perceptions people keep in their minds to evaluate situations their face in their lives. The idea is that people have become...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Book Report/Review on topic Mass Media Book Review for FREE!

Contact Us