The 7 Unbreakable Rules of Digital Strategy Success - Assignment Example

Start with your audience: This particular point pertains to identifying the client group. This is important for number of reasons. The first is the fact that it enables creating the products and services according to the requirements of the customers. Secondly, it enables sticking to the goals, processes and the deadline. Knowing the basic Ws of the product and service preparation entails the basic theme behind this idea. It includes variables such as what is to be made, why (for what purpose), how, when and in what capacity.

In the modern day the importance of customers’ satisfaction has grown multi fold. It is their responses through which the company responds to the market trends. This can be done so through the during the sales process or through formally dedicated surveys conducted to know about the impulse of customers as a whole.Since the customers make up for large part of company profile, company performance, revenues and returns, it is therefore important to start off with the audience identification. Dissection and specialization of services based on the kind of audience to which the services are directed makes up for the first basic principle of success in the entire process of market driven functions.

Once the audience is identified accordingly and their areas of concern and interested are dealt with, it enables handling the remaining part of process and task completion easier and practically executable in this regard. Keeping up with the constant change in the demand of the customers also serves for the criteria fulfillment with regard to the customers’ needs (Leibtag).Reference:Leibtag, Ahava. The Digital Crown: Winning at Content on the Web. Newnes, 2013