The Creativity of the FedEx Ad - Essay Example

The ad uses humor and art to show their superiority and capacity. The creativity of the FedEx Ad is to attract more customers ad appeals to the young generation. The graphics in the Ad are also meant to imply that the competition is lagging and trying to keep up with the competition is trying to keep up with the company both in cargo carrying capacity and speed all around states.

The ad is impressively creative to lay the groundwork for the future customer base. It was meant to help boost the employee's morale ad solidify the efforts of the company to expand its shares in the delivery market. It implies flexibility and the advantage of a large carrying capacity in a company that ensures that your goods get to their destination safely. The company advertisement is meant to persuade the customers that they are dedicated to their jobs and understand the needs of the consumer and are ready to fulfill them faster ad effectively.

The use of optical illusions and graphics was meant to attract the consumer and have those customers talking which would help with brand awareness which leads to an increased customer base. The advertisement was also meant to challenge the competition in keeping up with it as well as providing better services for the customers.

The FedEx ad is directed to both customers and competing brands, it appeals to the customers and attracts their attention in a field that is highly used in transporting goods from one place to another all over the states. FedEx has established a loyal customer base due to their quality services but the stiff competition from other companies has provided a level playing field. The company has used strategic advertising to give them an edge. The aesthetic appeal of the trucks is to attract more young generation. The use of the competing brand is to appreciate and acknowledge the competition while preying on its weakness.

Companies in a competitive field have to keep coming up with new strategies to improve their businesses, keep their customer base and amass new customers. The use of creative advertising to appeal to different generations across the nations is the most effective. The advertisement should be informative ad appealing to all those that come across it, the use of humor and creative art also gives them an added edge in the commercial advertisements.