Fieldwork - Research Paper Example

Download file to see previous pages So in any case culture is based on the information which people create, offer, and consume. With Internet invention the necessity to transmit the information orally and in written form has disappeared, moreover the way of information storage has changed as well. All the information is kept on servers of the biggest global sites such as Google. This search engine along with other influential companies receive huge power as they can predict and even create tendencies knowing what information people look for (Komando, 2013). In order to outline how the global culture is developing Google has created zeitgeist videos which tell about the most frequent requests of its users. Culture is a dynamic notion, and thus those entities that possess the information and know how it is consumed can outline cultural shifts and tendencies. So following and tracing informational currents may help to understand what the phenomenon of digital zeitgeists say about our culture. Analyzing this videos and distinguishing dominant events, personalities, and emotions allows seeing global attributes of development. Reviewing five Google digital Zeitgeist videos helped to distinguish five trends that appeared in global cultural development.
In 2009 Google launched the video in which all the main events of the world were typed as words of request. This choice is not accidental as the way of information transmission was always the way of power control in the world. In this zeitgeist video Google has concentrated on the personalities which create the world history. With the help of Google people learn who became significant, as Barack Obama being elected as the President of the USA or Hussein Bolt setting a new record in running. Moreover, fame spreads instantly so Google marks the époque in which every person can receive global fame and power in a minute. On the one hand, ...Download file to see next pagesRead More