Absence Makes Communication Grow Fonder by Jiang and Hancock - Assignment Example

Research asked 67 heterosexual dating couples to fill up a one-week online survey independently of each other. This method relies on self-disclosure but is thought to be more detailed and accurate in a natural context. Participants were made to answer a forced-choice query.

SUMMARY: The study concluded the interpersonal process model of intimacy (IPMI) has some validity. Intimacy in LD relationships is enhanced depending on how partners used concurrent and cognitive processes imaginatively independently of different interpersonal media available.

EVALUATION: The study found how close relationships can still develop in LD relationships based on just a few factors which are more adaptive self-disclosures and idealized perceptions of their relationships. Behavioral adaptation is key in how it affects the two factors mentioned but this is dependent on cue multiplicity, synchronicity, and mobility of the communication medium used by LD couples. An insight is people in LD relationships tend to strive more than others.

Name: Christine A. Lemesianou

Journal Used: Communication Teacher

Title of the Article: Lemesianou, C. A. (2007, July). Persuasion in advertising: Analyzing one of the public faces of corporations. Communication Teacher, 21(3), 87-92.

PURPOSE: The aim of the article is to allow students to engage in the practical use of knowledge in advertising by deconstructing an advertising campaign of a big multinational corporation so the lessons they learn such as the use of persuasion in advertising today will be longer-lasting.

METHOD: The method as stated in the article is a short-term paper of 10-12 pages in which students are to analyze the elements utilized in a corporate advertising campaign. These elements are those by Aristotle (logos, ethos, and pathos) and also by Cicero (the canons used in rhetoric, namely invention, arrangement, style, memory, and delivery). The idea of an applied or practical nature of the assignment will help to synthesize and crystallize all the persuasion elements.

SUMMARY: The nature of this student assignment is a brilliant idea because students will learn better this way; ideas and concepts are translated into actual usage in analyzing a corporate ad campaign to include factors such as ethics (truth in advertising) and the use of persuasive strategies.

EVALUATION: Students learn the details behind commercial advertising in an innovative way as it gives them real-world experience on how the advertising industry operates. It furthers the learning process by giving students an excellent opportunity to learn theoretical concepts that serve as the basis for advertising. Theories form the foundation of what it takes to be a good advertising or marketing executive. It is an eye-opener for them to learn firsthand advertising concepts like “kairos” as the success of advertising is within its context (Lemesianou, 2007, p. 88).