Free

(memo detailing) - Case Study Example

Comments (0) Cite this document
Summary
While the company had taken measures to mitigate the resentment of the customer base such developing advertising campaign on how to save on their…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Case study(memo detailing)
Read TextPreview

Extract of sample "(memo detailing)"

To From Re Necessity of constructing a nuclear reactor At present, Phoenix power rates are among the highest in the country which is resented by many of the company’s customer base. While the company had taken measures to mitigate the resentment of the customer base such developing advertising campaign on how to save on their energy cost, customers are still unhappy with what they are paying.
The company realizes this and intend to build a nuclear reactor in Arizona to reduce energy prices since the company will no longer have to import energy from power plants in California that contributed to its high cost. It already has an approval from the legislature but the company is torn on what creative strategy to use to implement the solution. Putting up a nuclear reactor is controversial since it will require increasing the present charges which the customers are already complaining and that there are sectors which are against nuclear plants. As it is however, energy cost will remain high and will continue to increase since power has to be imported from California and other states. Building a reactor will bring down the cost and will make Arizona self-sufficient in energy making supply more stable thus contributing to a lowered cost.
Before this proposal becomes a reality, there must be a market acceptance first about the building of a nuclear reactor. This is necessary because the present market base will be paying part of the cost of the reactor since they will be the one who will benefit from it. In addition, it will also be necessary to communicate that the nuclear reactor is safe to allay fears about its presence.
In order mitigate market resistance on the proposal of building a nuclear reactor and to facilitate market acceptance of the necessary cost associated in building it, the company must launch an information campaign about the benefits of putting up the reactor. The message must address the consumer base concerns which are cost and safety. To help consumers accept the necessary price hike and to understand why it is necessary, the computation of the energy cost that will be saved once the nuclear reactor is operational must be communicated. This will enable consumers to understand that they will save money on the long run once the reactor is built and that the price increase is temporary and necessary. The safety features of the reactor must also be included in the campaign to avoid protests in the construction of the nuclear reactor.
The information campaign must use multimedia to reach the various sectors of society in Phoenix, Arizona. Since everybody is a power consumer, everyone needs to be reached by the campaign. The medium that will be used includes TV infomercial explaining the necessity and benefit of a nuclear plant, newspaper ads explaining the computation, radio commercials, internet ads, flyers, advertising on business journals.
It is expected that there will be an initial resistance to the proposal of increasing power rates. But once the message has come across the general public, such resistance will be allayed and there will be greater acceptance about the power rate increase and the building of the nuclear reactor. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study(memo detailing) Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Case study(memo detailing) Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/journalism-communication/1651889-case-studymemo-detailing
(Case study(memo Detailing) Study Example | Topics and Well Written Essays - 500 Words)
Case study(memo Detailing) Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/journalism-communication/1651889-case-studymemo-detailing.
“Case study(memo Detailing) Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/journalism-communication/1651889-case-studymemo-detailing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case study(memo detailing)

Case memo

...the demand. The supply of the products can be a hindrance to planning because in some cases low supply means that the resources available are minimal. In addition, the high costs associated with this strategy led to the drop of profits and also the high production rates in Japan contributed to low profit levels. This strategy ignores the power of collecting data, which aims at maximizing the value for the organization. This method entails repetition, which is not embraced by many organizations. However, by repeating, the organization will perfect their weak areas and use alternative methods that foster cooperation with retailers. Conclusion Providing assistance to retailers/licensees strategy is beneficial for Benetton...
3 Pages(750 words)Term Paper

Case AnalyzesSaftey Memo

...Case Analysis The Safety Training Program Problem Identification The major problem in this case is the number of injuries suffered by the employees, Hernia and Back Strain in particular. Causes of the Problem The on job training program is unstructured and inefficient and it will not benefit the employees and in turn the organization. Alternative Solutions Some of the alternate solutions are: 1) Hire a new speaker for training. 2) Increase training session time. 3) Involve more employees in the training. 4) Improve on the delivery. Best Alternative The best alternative would be hiring a new person on contract to train existing employees, also allowing employees to communicate with the facilitator - two...
3 Pages(750 words)Essay

Statistics case memo

...this charge, a regional New Jersey newspaper, Asbury Park Press, compiled county by county data on the number of people in each county per branch bank and the percentage of the population in each county that is considered minority. This data represent 21 New Jersey counties. This report will examine correctness of the charge that New Jersey banks have been withdrawing from urban areas with a high percentage of minorities. For this, I will use Asbury Park Press compiled county by county data and summarize this data set using scatter diagram and the descriptive statistics and presents findings in this memo. The importance of this study is to test whether banks serve their own communities. SCATTER...
6 Pages(1500 words)Statistics Project

Audit Sampling Case Memo

...Memorandum Inventory PPS Sampling Analysis Attn: Mr. John Smith, Audit Partner A key objective for the PPS audit over inventory is to estimatethe dollar amount of inventory misstatement by using PPS sampling. If the dollar misstatement is lower than the tolerable misstatement as defined by the auditors, then we will conclude that the inventory account is materially correct (Boynton & Johnson, 2006). The audit objectives for an audit of inventory in general such as presented in this case are also important. Objectives are to verify management’s assertions over inventory. Management assertions that auditors must verify include: (1) the existence of the inventory; (2) the rights or obligations of inventory; (3) the...
5 Pages(1250 words)Essay

Case Memo 03

..., Argentina’s trade suffered tremendously. Fiscal Mismanagement: In the initial years, Argentina had FDI inflows to manage its spending, but when that stopped, they chose to issue debt instead of limiting spending, as witnessed in Exhibit A. Due to the Peso-Dollar pegs, Argentina was susceptible to external shocks in the form of trade liberalization and currency manipulations. Structural deficits had become the norm. Tax collection was at a meager 20% to GDP, and no efforts were made to raise the revenue. Debt servicing eroded little revenue collection there was. The IMF: Another Culprit The IMF’s motives are questionable in this case. Firstly, it had allowed Argentina to continue with its fixed-peg when it itself was a...
2 Pages(500 words)Essay

Case study Memo

...MEMO Recommendations from the analysis of factors that influence the returns of mutual funds A statistical analysis of Mutual Funds Performance was carried out with the objective of analyzing the factors that influence the returns on competing mutual funds over a five-year average period. This was a vital study whose results are bound to shape the company’s investment policies in mutual funds, in the current market. The methodology used to carry out the analysis was multiple regressions, which had statistical reliability of 85.27%. The reliability of the method was vital for accurate results. The method was used because it addressed several factors that affect the returns on mutual funds, and it...
1 Pages(250 words)Case Study

Case memo

...microwaves, the company needs to consider threats that face its successful establishment. (Mind tools web, 2012). Due to the interesting nature of the Indian microwave market, the market has attracted other competing companies such as LG and Samsung. These companies are also considering the same opportunities considered by the White Appliance company. The company might consider applying other measure to improve its competence and this will increase its net production cost making its products uncompetitive in the Indian market (Greiner, 1972). . According to the case study, most customers buy a microwave after a detailed consultation, this implies that a microwave is not bought through...
6 Pages(1500 words)Essay

Nantucket Nectars Case Study Memo structure

...Nantucket Nectars Case Study Memo structure To The owners From Financial advisor RE Nantucket Nectar’s options 10th October 2012 Introduction The case issue in Nantucket Nectar is the timing in which the company should float its shares for the initial public offer. The company has an option of selling the company to other willing companies or retaining the company the way it is. The managers of the company are facing a problem of deciding the time that would be appropriate for declaring an initial public offer and a decision whether to sell the company. The manager will eventually have to decide whether to float the shares of the company or to sell the company. The...
1 Pages(250 words)Essay

Architectural Detailing

...ARCHITECTURAL DETAILING Introduction There are plans set for the development of a center for the provision of community services by both ShakespeareHouse Community Centre and its partner organization. The Centre will contain a multi-function space for accommodating up to 100 people and therapy rooms. The building of the center is to occure on the functioning onsite plot. This onsite plot will offer a more holistic and integrated environmental service to the community at hand. Furthermore, with the Centre’s faith-based orientation, the Centre is currently in partnership with the University of Sanford. This partnership will ensure that the Centre does meet its objectives and goals. Below is figure 1 of the plans for first...
3 Pages(750 words)Coursework

Case Analysis Memo

...Case Analysis Memo The Engstrom Auto Mirror Plant Motivation is an important element of measuring the performance of an organization. The management team need utilizes motivation and performance as cross checkers for each other, though motivation is an abstract entity without a yard stick but the performance of an employee in his field is considered as it measure, moreover, the overall behavior of an employee also reflect his dedication towards work. Problem Employees want to feel secured about their job; job security is determined by the performance of the employee, employers consent, and by the status of the company. The performance of employees is often found to be derailed by the threat of losing a...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Case study(memo detailing) for FREE!

Contact Us