News conference studies - Case Study Example

Comments (0) Cite this document
Najafi Companies is a global private investment company based in Phoenix, Arizona. The firm has other offices in New York, Los Angeles, Toronto, Paris and London. Najafi Companies has interests in numerous sectors such as…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
News conference case studies
Read TextPreview

Extract of sample "News conference studies"

Deen Comes Back With A New Cooking Show, Book Deals And Product Launches.
How does Paula Deen plan to come back to the industry? Najafi Companies is a global private investment company based in Phoenix, Arizona. The firm has other offices in New York, Los Angeles, Toronto, Paris and London. Najafi Companies has interests in numerous sectors such as media, consumer, technology, industrial, real estate and energy. These interests are spread out across seven countries. Najafi Companies makes sensitive investments in companies or entities, which have strong management strategies and teams (Najafi Companies 1). The firm targets sectors characterized by rapid technological transformations. Additionally, the company has a long-term perspective of its investments. It focuses its resources and efforts towards the creation of value through superior performance and growth.
This background of Najafi Companies motivated Chef Paula Deen to seek the firm’s assistance in her comeback. Her former employee faced Chef Paula Deen with a number of challenges following the allegations. As a result, she lost her cooking show and lucrative endorsement deals. Additionally, she was forced to close down her restaurant. In the process of exploring her future, and position in the industry, Chef Deen identified Najafi Companies as an important investment partner. Chef Deen intends to build on Najafi Companies strong brand presence and heritage as part of her transformation (Najafi Companies 1). Therefore, Chef Paula Deen and Najafi Companies would like to announce their partnership and the launch of Deen’s debut cooking show, product launch and book deals.
The essence of the new partnership is based on mutual partnership. Najafi Companies has invested $75 million in the new Paula Deen Ventures. The venture will be responsible for the debut of new cooking shows, product and book deals. The essence of the new partnership captures the nature of Paula Deen as a resilient person. It also outlines the nature of Najafi Companies as a company that is willing to invest in struggling groups, people, entities and businesses (Najafi Companies 1). Therefore, Paula Deen’s customers, business partners and audiences should expect a positive experience from the new venture.
The new venture is a milestone for Paula Deen. Today’s announcement is a renewal of Deen’s promise to her audience and customers. Paula Deen intends to focus all her efforts and resources towards the satisfaction of her customers. The partnership between Paula Deen and Najafi Companies is three fold. First, customers will have an easier time to understand the strengths of Deen’s products and services. Second, customers will understand what differentiates Deen from other professionals in the field. Lastly, the partnership will clarify Deen’s promise to provide a range of inspirational experiences to her customers. Paula Deen and Najafi Companies are building a strengthened and simplified portfolio, which will incorporate the essence of the two entities into Deen’s brand. The partnership will combine the strengths of the two entities to ensure that customers have a positive customer experience.
Thomas Public Relations will host a press release at 3 pm on June 7, 2014 at its headquarters in Ashburton Groove. During the press release, the company will provide additional details on the partnership between Najafi Companies and Paula Deen. Requests for media credentials in order to attend the press release should be directed to Your Name at
Najafi Companies is a private investment company that makes highly sensitive investments in different fields. The firm invests in companies or entities that have strong management teams. The firm mainly focuses on sectors that are undergoing rapid technological changes.
Work Cited
Najafi Companies. About Najafi Companies. Najafi Companies. 2014. Web. May 28, 2014. Read More
Cite this document
  • APA
  • MLA
(“News conference case studies Study Example | Topics and Well Written Essays - 500 words”, n.d.)
News conference case studies Study Example | Topics and Well Written Essays - 500 words. Retrieved from
(News Conference Case Studies Study Example | Topics and Well Written Essays - 500 Words)
News Conference Case Studies Study Example | Topics and Well Written Essays - 500 Words.
“News Conference Case Studies Study Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF News conference case studies

Strategic Management - News Paper business

....conference, 1998, Case studies proceedings, Allied academics incorporation, , electronic, 21-09-06, 2. Jagdeep Kapoor, 2003, Audit your marketing, The Hindu Business Online, ,electronic, 21-09-06, 3. Perry Williams, 2005, International Newspaper marketing association, article, electronic, 21-09-06, Strategic Management Background: This paper studies about the management of a News Paper business. It needs a wide network of man power and edition centers. The needs and aspirations of the...
5 Pages(1250 words)Essay

Case Study: The ICO Conference

...Case Study: The ICO Conference Analysis: The ICO conference is held after every two and a half year. The conference held in 2004 was a very good experience. It was held under the supervision of Professor Markham who is also the president of the organisation. For all these years she has taken the responsibility of organising the conference right from the scratch. Not only deciding the content of the conference but from where the conference will take place and how every thing will be covered in it. From her past experience she has been great success as all the arrangements made out by her were bringing great result and she was satisfied with how thing were going. She was convinced that in coming year, if things will be favorable... ...
3 Pages(750 words)Essay


...Case Studies Panera Since Panera expects to see double digit growth figures for restaurants working with their business model, it is difficult to see the top of the pyramid (customers) dwindling to be of any danger to them. However, the middle managers and non-permanent employees who work without benefits or tips could be expected to not be as enthusiastic about their jobs as top management therefore this could be cause for concern to the company. 2. Diversity could be problem for the company in the future since the present level of diversity is not enough. The top management and the board of directors is 100% male, since Panera is offering a healthier option for food, they could be helped by having...
4 Pages(1000 words)Essay


... s the assignment is due Case studies Case Lonely Planet In its efforts to diversify, Lonely Planet,the leader in Travel related books, launched its own website in 1994. Apart from providing valuable tourism related information, it offers services like package tours, hotel room booking, booking airline and train tickets etc. And, when we analyze this cross channel marketing, the issue that becomes an object of contention is the way or the speed with which, Lonely Planet’s website disseminate the tourism related information. That is, the speed of Internet technology has made Lonely Planet’s main ‘vehicle’ of travel guides suffer a cannibalization impact. That is, the gestation period of any travel guides including Lonely Planet... guide that...
7 Pages(1750 words)Essay

Case studies

..., the end user is unknown about the absolute specifications of closed source software such as Microsoft. These software might contain back doors which may leak secret information on government run computers and can be used as a counter offence at a time of war or political crises between the US (manufacturer of Microsoft) & china (end user of M.S software) Assume that you are working for the marketing department of Microsoft China. Develop a detailed list of briefing points that would help your salespeople convince top executives of large PRC companies to use windows operating system software on their web servers. Detailed lists of briefing points are as follows: Cost: Question # 4 of the case study...
7 Pages(1750 words)Essay

Case studies taking care of his attitude first been taken from him? This information would remove liability if any of the hospital incase his attitude remains the same. Contextual Issues What is the financial position of his family? Could they afford $100000? If not, then it is his name in the list of twenty people. Given his behavior, his name might not be included in the list of 20 people. How thus the medical staff thinks about the chances that the patient would eventually recover from surgery is also the key. They would not hesitate to give a new liver to a patient who has more chance to recover then the current patient. CASE STUDY FIVE An Addict’s Request for a Liver Transplant Medical...
10 Pages(2500 words)Case Study


...Harris Kamran Biology Response Answer 17 October Conference: Human Population Growth Curve in 200 Years The human population has been growing exponentially in the past few thousand years, and has doubled lately in less than a hundred years (Simon, Reece, and Dickey). This is mostly because of the apparent limitless supplies of resources that our environment has provided us, coupled with the increased fertility, an increase in the birth rate, and a decrease in the death rate (Simon, Reece, and Dickey). This has been made possible with the advances in science and technology, especially as they pertain to the medical sciences. Although recently the ...
1 Pages(250 words)Essay

Case Studies

...Case Study A. The Rogue Trader is film about a broker Nick Leeson and the fall of the Baring Bank. The leaders of the bank were responsible for its demise because they had poor market analysis and ineffective decision-making skills. For instance, they heavily relied on stock market for the bank’s profits without considering its long-term effects leading t the bankruptcy of the bank. In addition, they chose wrong a person to make trades for the Bank because he turned out to be a rogue trader. Their lack of oversight made them realize the bank was running a loss when it was too late. B. Nick Leason is opportunistic because he used his position in the bank to cover up his mistakes. He was also a dishonest...
1 Pages(250 words)Case Study

Project Manager to develop a project plan for 2. ASEAN Ministerial Conference in Singapore for ASEAN leaders

...of substitutes can be considered high in Singapore (Karagiannopoulos & et. al., 2005). Threats of New Entrance In case of threats of new entrance, it can be asserted that the country has faced a very few challenges from the relative nations. In this regard, it can be asserted that it the threat of new entrance is very low in case of Singapore in context of economic, cultural, social and regional aspects (Karagiannopoulos & et. al., 2005). The analysis of Porter’s five forces model implied that conducting of the conference would be a costly affair due to minimum suppliers and adequate substitutes. In this regard, appropriate planning...
7 Pages(1750 words)Assignment

News Conference Assignment

...Reynolds American Inc.’s Strategic Mission to Transform the Tobacco Industry Reynolds American Inc.’s Strategic Mission to Transform the Tobacco Industry SALEM, NC, December 1, 2014-Reynolds American Inc., one of America’s largest tobacco company, is launching its strategic mission to transform the American tobacco industry through the introduction of alternative smokeless products and its revamped Vuse-brand electronic cigarettes which seeks to guarantee its users the “perfect puff”. Fueled by the significant decline in adult smoking within the United States in the last five decades, the company aims at expanding its operations in the development of alternative products in a bid to trigger other revenue generating plans... American Inc.’s...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic News conference case studies for FREE!

Contact Us