News Release: Burger Kings Patties Are 100% Pure Beef - Essay Example

To be sure, we conduct a recent test on our meats and all tests yielded negative on the presence of horsemeat. Burger King CEO Bernardo Hees personally oversaw the test and assured “I have been confident that was no horsemeat in our patties because it is not our practice to mix inferior meats with our products. But just to allay the Chinese community’s concern, we conducted a test and the result is negative”.Also, as a conscientious company that is committed to delivering the highest possible quality of burgers to its Chinese consuming public, Burger King agrees with Environment Secretary Owen Paterson said it was "completely unacceptable" that consumers were being sold food that contained horse-in place of beef” of which Burger King will never consider of mixing horsemeat with its beef patties.

Burger King initiated its internal meat testing on all its meat components to verify if the company is affected by the horsemeat scandal that permeated in UK and Ireland. This is ahead and separate from the government’s mandate to test all processed beef products for authenticity to double-check that indeed we only give 100% beef-grade meat to our customers. To assure the consuming public about the quality of Burger King’s meat, we extended the checks to other components of the business and performed a thorough quality inspection among our process and suppliers.

In the process, we also would like to inform the consuming public and the regulatory authorities that Burger King severed all business ties with suppliers who were accused of the horsemeat scandal. This is the company’s effort to remove any possible contamination of horsemeat among Burger King's meat products that would undermine the company’s commitment to its consuming public that it will only offer 100% highest quality beef in its burger patties. Unfortunately, several businesses do not enforce the highest ethical practice in their business operations that prompted mislabeling of their products or defraud their customers with the quality of the content of their products.

Burger King condemned this to be a fraudulent and misleading business practice that puts the consuming public’s health at risk. It also inadvertently damages the reputation of other companies that are taking extra diligence in being a conscientious business organization defrauding. Among the values promoted and practiced by Burger King in all its business operation is quality, honesty, and integrity. Thus, mislabeling our products is never entertained by Burger King because it is not consistent with our company values. It is hoped that our valued consuming public will have peace of mind with our products that indeed it is horsemeat free.