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Sur Short answers March 20 Q: How did advertising opportunities change along with the changes of radio? Advertisement opportunities have evolved from merely enticing people to buy products to manipulating their feelings. This is especially evident with some adverts inevitably misusing language while advertising, though their intention is to relay the intended message to certain demography, for instance, the youths.
March 25
Q: how do you understand public interest?
This is attention to general public’s welfare whereby the entire society has a stake in terms of recognition, promotion and security. Mainly, the state’s regime via its varied agencies or authorities usually claims this responsibility with the intention of guaranteeing people the best based on the available resources. However, the state in availing welfare to the public acts within certain outlined guidelines meant to evaluate certain involved loses or costs, hence implement measures whose purpose is to limit excesses of some individual groups.
Modern Context: SOPA you can’t share until you show us you are not share the stuff we don’t like
Q: Is SOPA for the public good/interest?
Implementation of SOPA seeks to ensure public interest via shunning either intrusion or pirating of people’s intellectual property and counterfeit goods (“Economics Week”). Mainly, the provision of this enforcement involves requesting court to prevent advertising bodies and online payment facilities from conducting transactions with infringing websites or search engines (“Economics Week”). Hence, expand the already existing laws with the intention of safeguarding the public’s interest by barring streaming of unauthorized copyrighted content and imposing harsh sentences to the culprits not more than five years.
March 27, 13
Linguistic unity:
as a result of this first “ mass” medium of communication linguistic unity would be one of the broadcasting’s main effects establishing physical and cultural unification not only English, but proper, uninflected English would become the national standard/norm. defined as “ pussy- willow” English
Q: what implications would this “goal” have on culture of time? Consider the ethnic and regional diversity of the 1920s
Somehow, this will yield to the eroding of some cultural practices but with time. Since, the upcoming generation due to this implementation will tend to move away from their cultural norms and adopt the incoming practices or ways of life. This is to ensure they interact with others while contributing to varied issues being broadcasted, for instance, those pertaining to politics.
transcend the visual
social hierarchy is also shaped through radio’s ability to transcend the visual.
This is seen as a less obvious but even more dangerous threat to social hierarchy and oder
Q: what are the cultural outcomes of visual transcendence? Where is this seen ( specific example)
They usually erode diverse and numerous archaic practices commonly held by people as taboo, hence prompting all genders assuming roles that were earlier prohibited. For instance, in acting whereby each gender and people from varied races can mimic whom they want in plays for the purpose of relaying the intended information.
March 20, 2013
Q: How relevant are these idea today? What brings you into the city; do you predominantly of to the city for consumer purposes?
This has extended to the present but with heightened creativity meant to draw peoples attention. Mainly, the pursuit of both personal dreams and good life prompts me to come into the city where there are promising opportunities though initially one ought to struggle.
Brands and community
Brands were totems
in a mobile sociery, brands were familiar and consistent
George akerlf says brand- name goods, “Counteracts the effects of quality uncertainty…
Q: Do you think that our culture has gone back to a lot of habits common in the late 19th century? Do you think they symptomatic of this generation “me” we seem to be living in?
Yes. This is evident from the peoples way of lives, which comprise of laxity besides freedom within the lines of “me” mentality. This is individualism, which currently characterizes numerous people’s lives whereby one only thinks of him or herself first while giving others a second consideration in pursuit of their endeavors.
Is it morally right or wrong to attemenpt to “shape consumers” desires?”
Think of a modern day advertisement that makes you feel as though you “ need “ a product.
Is this simply a strategic advertising tactic or misleading consumers
This is a strategic advertising tactic which corporations have adopted due to its guaranteed promising outcomes. Since, they not only convince consumers but also go to the extent of manipulating their feelings, which according to scholarly studies play a significant part while shopping.
March 25, 2013
Information VS. Feeling
manipulation of feeling rather than presentation of information becomes normal
meaning becomes regenerated as visuals and words become detached from traditional associations
involeves the misuse of language
half- truths- hardly false, yet not completely true
merge opposites
Introducing illustrations
Q: Do people naturally fear judgment by others or has consumer culture advertising perpetuated social fears and anxieties? Why?
Presently, consumer culture advertising has created fears and anxiety to the extent of contents recipients drawn to only those visuals comprising of working products. Hence, prompting corporations result to the misuse of language while convincing the viewers via manipulating their feelings instead of convincing them.
March 27, 13
Business expenditure for advertising
- the 1920s was an important point in time since advertising expenditures were greatest
ladies home journal was one of the top magazines generating a great deal of revenue through advertisements
although there was an increase in advertising , there is little research done in order to determine is quality or quantity is more effective
if you were advertising in the 1920s which approach would you utilize? The quality of your advertisements, or the quantity of them?
I would use magazines due to the then peoples preference of printed adverts. Mainly, this is via focusing on ensuring high advertisement’s quality that would draw people’s attention. This is because of the then people’s laxity lifestyle whereby most of them preferred fancy products like Ford’s car and house wares pictures.
Advertising and total consumption
What type of good (durable/non durable) do you think would have been more prevalent in advertising in the early 1900’s? What type of good do we see more often now?
Ford vehicles, which were then, dominated American market to the extent of other goods riding on their reputation, for instance, fuel products. Conversely, this has currently changed whereby most of the advertisements feature food stuffs.
Work Cited
"Arts+Labs; Arts+Labs Statement on Introduction of Stop Online Piracy Act." Economics Week (2011): 169. ProQuest. 31 Mar. 2013. Read More
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