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The Atlanta Journal Constitution is a quality publication produced daily with a longer and more comprehensive content provided in the Sunday edition each week. The AJC includes all of the standard elements of a periodical, ranging from popular news coverage to a paid classifieds section. Advertising in the print edition of the Journal is minimal and usually incorporated into pages featuring other content or as coupon or flyer inserts. In its print edition, the Atlanta Journal constitution is in every way the quintessential American newspaper.
The online version of this publication is available at www.ajc.com. Unlike the printed edition, which can be acquired at a newsstand or through subscription, numerous news items are available online to the general public. Top stories may be accessed through linking to the title of individual articles, and many stories feature related photo content. The site also features numerous links which direct individual users to related news sources, some of which incorporate video elements, such as televised news items from local t.v. stations.
Ads are still found nestled into news items, but are made more noticeable, dynamic, and intrusive in digital form. Navigation of available content is very intuitive, using story titles and organized option menus to direct reader traffic where the physical publication uses a far simpler methods of categoring and organizing the content. Though in many ways the layout and content provided by ajc.com is comparatively similar to online news pages such as YahooNews.com, this periodical has yet to embrace a more interactive relationship to the readership.
Though it is possible to make suggestions and comments through available links, readers are still unable to comment directly on news stories. Though the online version of this publication has several advantages over the printed edition, the Atlanta Journal Constitution does not utilize available technologies as effectively as they could to enhance the publication.
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