Business Communication in Todays World - Essay Example

In business, face-to-face communication is a must. According to an article in "Entrepreneur," 67 percent of senior executives and managers say their organizations would be more productive if their superiors communicated more often by personal discussion, based on the survey by NFI Research. (Holt) In this modern world where Facebook has become famous, it can be used as a communication tool to keep in touch with other organizations, departments, and other locations.

Another important tool of communication is E-mail. The success of the communication also depends on the type of technology being used. For instance, if a company comprises people who are experts in operating computer blogs, wikis and other methods of communication are the best tools to keep the organization well-informed. So if the message is not properly communicated the communication will be lost. So before drafting any communication all the elements of communication must be checked. If an organization has to appoint new employees for vacant positions it is better that the organization hire from within their organization by promoting the employees to a higher position as this will save the labor turnover cost on the other hand it will increase the morale of the employees of the company and they will work more hard to improve their performance from before. But if employees are to be hired from outside then the interview should be planned.

Andy Philpot, the author writes: “All too often, the question asked is, ‘Did we get the communication out to staff?’, when the question should be: Did our employees consume and understand our communications?

What feedback did we get from our employees? How did the interaction and feedback differ across our employee population? Which channels did different employees access the communication?” (Improving Workplace Communication)