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Public communication - Essay Example

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The essay "Public communication" focuses upon nowadays information and governance should provide a framework within which political, social and economic priorities are based on a broad consensus in society. Information and governance targets improvements in the administration of government…
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Public communication
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Download file to see previous pages However, the nature of the role of public communication is changing in uncertain ways that lead to speculations regarding their role in the effect on the transformation of the democratic process in the contemporary societies. Here we are more concern about the way governments practice public communication and put constraints in it as well as control of the governments of public communication.
Constraints and control:
The objective of public communication is to transmit messages targeting the public and enabling it to have an overall view, while at the same time is able to retain its distance from the general strategy and the central messages being transmitted by government so that to achieve its goals and policies. It is very much evident that democratic governments are crucially dependent on a sufficient degree of two-way communication and horizontal communication at the grass root level, otherwise, there cannot be consensus building and responsiveness. In the present era of mass media communication such as newspapers, Radio, televisions do have the potential of including practically everybody. The term public means open and available to the public; visible and observable from the public and effectuated in front of it. Thus, the public has to do with publicity and diaphaneity/transparency.
In almost every country, public media works under lots of constraints. The most important constraint, the public communication is facing the interference and involvement of governments at most of the level itself. Even in the post totalitarian world effective legal framework protection to media still far from reality and peoples perception about independent public communication as stage-managed.
Public communication faces the constraints such as decision-making power over the public communication, which directly connects with the ownership. Ownership may be public ownership combined with public control i.e. not of government but of civil society or public ownership combined with government control or private ownership with decision making at owners discretion or private ownership with decision making in legal framework and a strong cultural tradition concerning professional rights, quality standards etc. In the above types of ownerships governments put constraint on the all except the last one. So framing legal framework with strong traditions, professional ethics can regulate the constraint. Secondly institutional freedom of public ...Download file to see next pagesRead More
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