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Analysis and Application Paper - Admission/Application Essay Example

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Cultivation Theory Name Institution Date Cultivation theory Introduction In recent years, scholars have seen it fit to develop communication theories that are likely to reduce the rates of divorces that result from inadequate communication between spouses…
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Download file to see previous pages From its inception, communication theory has evolved because of expansive research in the field to a level that it requires certain elements in order for it to be effective (Littlejohn & Foss, 2011). In essence, communication has to have a source, sender, channel, the receiver, and other elements are the message, the feedback intended, and the positive or negative elements. On the other hand, some of these theories include consistency theory, cognitive constructivism, dialectical theory organizational culture, and the cultivation theory among a list of other communication theories. With this, televisions in cultivation theory createmiscommunication between spouses thatinfluences divorce rates in society. Statement of the problem According to research, most of the problems that may occur in a relationship stem from poor or ineffective communication inany relationship or interactions. Ideally, humans are social beings and they cannot thrive without having to develop relationships with one another that may be either at the work place or in between individuals. Over the years, relationships between man and woman have become the most challenged with other unions that may not be heterosexual that developas a result of the diversity that exists in society. In essence, love can never be the most essential component in the relationship between two people that are more than friends as a relationship requires good communication in order for it to remain healthy. The rates of divorces have been on a shocking increase with many attributing the break ups to failed communication systems within relationships. This has resulted in a significant number of broken families and a high loss of family related morals because of the lack of substantive influence towards healthy societies. Over the years, the inclusion of entertainments gadgets into homes has given rise to communication breakdowns in many homes. In turn, this influenced the social theory or the cultivation theory that has resulted from the television use in homes as a possible effect of broken communication systems. In essence, the cultivation theory dictates that the television causes long-term effects because it has created misconceptions of how the real world should be when it comes to relationships (McQuail, 2012). Theory summary of the cultivation theory According to the basic argument in this theory, many people involved in relationships tend to believe reality to be as portrayed in the television world that may be because of the amount of time spent when watching the same. In essence, Gerbner George and Gross Larry both of the Pennsylvania University established this theory to attempt to explain the communication problems experienced by many of the modern day relationships (Littlejohn & Foss, 2009). As per their research, the American culture that included the high watching of television content was a high influence towards the behavior and attitude developed by the American public (Baran& Davis, 2012). In essence, the effects of the television in this theory are long term because of accumulative exposure that may contribute to individuals being violent or develop the perception that the world is a scary place. In most cases, this tends to affect the ways in which individuals relate to other members of society that may include their spouses. Gerber and Gross equated the love for television to the value that religion carried in modern day society as compared to any other ...Download file to see next pagesRead More
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