Qualitative Research - Assignment Example

Qualitative research on the other hand entails a process of inquiry hauntable the researcher to understand the social or human issue confronting the society and enables the analysis of this complex phenomenon through a holistic perspective and reporting of detailed views of those involved i.e., the informants/ participants in the study in a natural setting (Creswell, 2002: 2).

For this study, a qualitative, research design is proposed since it offers a wider platform for the researcher to understand and explore the topic of study by methods that help in gathering information that helps in understanding one’s qualitative understanding (Guba and Lincoln, 1998). Qualitative research entails several methods of inquiry for analysis such as biography, phenomenological study, grounded theory, ethnography as well as case study. All these types of methods afford the researchers on to thoroughly exploring the topic of the study and understand the meaning and intentions of the participants. For this study, the case study by, the methodology is proposed whereby some key blogs will be selected and their impact on their traditional mainstream media will be observed analysed. This method is chosen to avoid a mere theoretical interpretation of the phenomenon and engage in a practical discuss through application of case studies that help in supporting the analysis. The blogs will be carefully chosen based on various parameters number of readers, number of views, types of topics dealt with, etc among others.