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Design for the Rails to Trails Communication and Marketing Department on messaging using the 7 Steps of the Process - Research Paper Example

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his research is aimed at exploring the current messaging techniques used by Rails to Trails Communication and Marketing Department and to provide data that will help the department come up with better messaging methods and techniques…
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Research Design for the Rails to Trails Communication and Marketing Department on messaging using the 7 Steps of the Research Process
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"Design for the Rails to Trails Communication and Marketing Department on messaging using the 7 Steps of the Process"

It is hoped that the data provided will also help the department make better decisions concerning its application of messaging in the quest to venture into new markets. The results of the study will offer an invaluable insight into the department’s prioritization plan, and whether it will combine messaging with other marketing techniques so as to reach a wider customer base Decision Problems/Opportunities These are the questions/dilemmas to which Rails to Trails Communication and Marketing Department requires answers so as to come up with practical and workable strategies. Just like in other researches and research designs, the decision questions posed here act as the guiding principles of this research presented in this paper. The department requires answers in order to make good decisions. What target market is Rails to Trails Marketing and Communication Department trying to reach? Has this market ever been forayed into before? If so, were the objectives achieved? How will messaging help the department achieve its marketing objectives? Is it the best option on the table? Is there a clear, concise, and focused plan on how the messaging technique will be employed? Does the department have a backup in case messaging does not do as well as expected? Is messaging a short term or long term plan? Research Objectives These are the particular data provided by the research. Often, they are determined by the type of data required to answer the decision questions/dilemmas posed. In order to offer data that will support remedies relevant to the decision problems posed earlier, this research will concentrate on four areas: Awareness Approach Perception Alternatives Awareness: How many customers currently know about the department’s products? This is the most important area of data collection in this research. As a matter of fact, the question posed above is the most crucial in the entire research process. It is imperative for data to be collected on consumers’ awareness of the products the department is trying to market. Based on this data, the department can model its marketing strategy with the following objectives in mind: To ascertain how many consumers (an approximate but accurate figure should be provided) are currently aware of the department’s products or services. To ascertain how the above figure can be expanded. To ascertain the localities and distribution of the consumers who are aware of the department’s products and services. To ascertain how they came to know about the products and services. Approach: How will the department apply its messaging technique? Data related to this objective is meant to provide a clear strategy on how to go about the whole messaging process. This objective entails looking at other companies’ application of messaging, what they did/do, their success rates, and any new developments thus far. The department will then study the approaches they are aware of and decide whether to adopt a common strategy or develop a new one based on a blending of known approaches. Questions will include: What are the common approaches to messaging? Have these approaches been successful? If so, to what extent? Are there any new developments the department is not aware of but should know about? Is it best to settle on a known approach, or customize one based on the target market? Perception: Are people willing to pay for the department’s products and services? If so, what do they think about their experience thus far? Data concerning this objective must be accurate in order to give the department a good perspective of the performance of their products and serv Read More
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