Nobody downloaded yet

Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud - Dissertation Example

Comments (0) Cite this document
Chinese Public Relations Development: Red Cross Society in China as Case Study Contents I. Introduction …….……………………………………………3 II. Literature review….………………………………………….7 III. Methodology…….……………………………………………24 IV…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud
Read TextPreview

Extract of sample "Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud"

Download file to see previous pages .............................................................................49 VIII. Appendix ...................................................................................54 I. Introduction Public relation is how an organization is accepted by the public and how the public’s perspectives are adapted by the organization. In short, it is how an organization and their public mutually adapt each other for the purpose of satisfaction to all the parties involved in the relationship. It is more formally defined as “a communication concept which is systematically planned and optimized may not offer a guarantee for success, however, it minimizes the risk of failure” (Feitsch, 2009, p.3). Public relation is often affirmed as old as civilization and is an intrinsic part of all human relations and interactions. There is however a difference between the idea of public relations and the concept of public relations as a profession. It goes without argument that there has been a tremendous change in the concept of public relations since it has surfaced as a separate discipline and a lucrative career path in the second half of the 19th century. It has gained huge significance along with its growth in size and opportunities. In spite of this, there are public relation agents who behave as if the field is still in its nascent stage and is far away from maturity. There are some public relation operators who perform like ostentatious press agents and publicize their clients, while there are others who act as false flatterers who try to hoodwink the public with distorted, false or unreliable information. The bitter fact is that many of such practitioners are gaining both goodwill and lots of money by doing what they do. However, this phenomenon is existing in all professional fields where individual practitioners refrain from following the standard and accepted procedures of their profession, and still others who implement obsolete practices and violate current ethical principles. For instance, most businesses project themselves as honest and just to the public, while in reality most businesses are corrupt and profiteering. Similarly there are public relation practitioners who are manipulative and exploitive. However, no profession should be judged by the misdemeanors of a few practitioners (Turney, 2003). It is important that in the field of public relations, proper strategies and planning be implemented. Since it is the public relations agents who are the representatives of an organization’s vision, mission and reputation to the public, hence it is their responsibility to do proper research in their field and do strategic thinking in order to create and defend the image of the organization (Feitsch, 2009, p.3). Today, majority of the countries comprehend the importance of having a positive national image in other countries, and every country is making an effort to manage it in a convenient way. Countries are now turning to public relations to revive their goodwill in the global platform. The reputation of a country depends upon its economic growth and stability, and its position in the global arena. Many countries, in order to recover from damaged images are increasingly becoming dependent on “high-level comms counsel” (Sudhaman & Magee, 2009). A country’s global position is determined by its foreign investments, volume of trade, tourism and immigration, as well as its political and diplomatic power. In 2009, Argentina used the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Chinese public relations development and how public relations maintain Dissertation”, n.d.)
Chinese public relations development and how public relations maintain Dissertation. Retrieved from
(Chinese Public Relations Development and How Public Relations Maintain Dissertation)
Chinese Public Relations Development and How Public Relations Maintain Dissertation.
“Chinese Public Relations Development and How Public Relations Maintain Dissertation”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud

Public Relations

...Public Relations Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders and public. The role of public relations is to promote goodwill and understanding in an organization, business or a corporate. Communication in the business, industry, and corporate world is paramount. It is an indication of openness and accountability (Pride et al 2011:242). This is because the media and the public in the contemporary world are much more interrogating than the...
7 Pages(1750 words)Essay

Public Relations reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were taking to solve the problem. That is in part what got them through the mess intact. What was accomplished in the communication?...
3 Pages(750 words)Essay

Toyota Case Study:( Public Relations:)

...?Running Head: Toyota Case Study Toyota Case Study [Institute’s Toyota Case Study Brief Overview The following question answersare in relation to a case study on Toyota, the current biggest car-manufacturer in the world. This case study explores the incident that occurred during 2009 and 2010, during which the company faced severe problems due to a sudden decline in quality of its products. The exploration done in the case allows the reader to derive several important lessons pertaining to leadership and management, crisis management and public relations for large corporations. It is noteworthy that the crisis the company went through did not do damage which the company was not able to recover from eventually. As discussed below... ...
10 Pages(2500 words)Essay

Public Relations

...? Public Relations Public Relations Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations’ win public trust and become positive and ethical role models (Marshall, 2002). PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a...
4 Pages(1000 words)Essay

Public Relations

...used by Cafe Royal with a view to identifying how public relations is conducted in practice and how theory is adopted to this practice. This research can therefore explain and expound on theory and theory development in public relations and its coordination with marketing communications. The results of the study are discussed with reference to previous studies and public relations theory. Recommendations are made. Table of Contents Abstract 2 Introduction 4 Research Questions 5 Significance of the Study 6 Aim and Objectives 6 A Review of...
28 Pages(7000 words)Essay

Public Relations

...In the highly competitive environment of business, public relation is a vital tool that facilitates consistent, accurate and the right message to be communicated to the audience, to investors as well as customers. It addresses the issues that affects the performance of the company and significantly impacts its credibility amongst the various stakeholders. Thus, Johnson & Johnson’s public relation campaign was not only designed to project a credible image of honesty and responsible behavior but it was also used as means to assure the public that it would not buckle under pressure from the vested interests. The company was faced with the...
3 Pages(750 words)Research Paper

Public Relations

... and accurate. It is important to observe ethical standards to ensure that the public’s and environment’s safety and corporate image is placed at the utmost consideration. As aptly emphasized in PRSA, “protecting integrity and the public trust are fundamental to the profession’s role and reputation” (Public Relations Society of America par. 1). Works Cited Marketing Communications. 2010. 12 September 2011 . Public Relations Society of America. PRSA Code of Ethics: Ethical Guidance for Todays Practitioners. 2011. 12 September 2011 .... Public Relations Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as...
1 Pages(250 words)Essay

Public Relations

...Public Relations Inserts His/Her Inserts Grade Inserts 5 October Each individual has one’s biased interpretation upon receiving new and unknown incoming messages. The components are necessary parts that will increase clarity of the media message. The characteristics are important in terms of ensuring the original message is received in its unadulterated period. The public relations perspective variables must be incorporated to ensure smooth transition and delivery of the message to the intended users without changing the original message. Understandably, the various media channels have identifying characteristics. First, the message has to be appropriate. Next,...
1 Pages(250 words)Essay

Public Relations

...for the time they spared to talk to me and left. 2 Evaluation of public relations programs is instrumental in determining the effectiveness of the programs that an organisation has set. Stated objectives will enable the public relations officers and workers of an organisation to know how they will communicate the desired message to the public effectively. The stated objectives set the standards that will guide people in an organisation on how to relate to the public and customers of the organisation. The standards are instrumental since people will ensure that they live up to the rules...
1 Pages(250 words)Essay

Case study (Public relations)

...specified by these agencies. The plan will be initiated by developing extensive community outreach plans. This will promote the commitment of the Organizations in observing excellent Corporate Social Responsibilities (CSR). This stage will change the public’s attitude towards the extraction activities. Indeed, the campaigns will constantly propose for sustainable utilization (Scott, 2010). To convince the public, the PR team will frequently remind the public that their new procedures are harm-free because they have passed environmental tests as certified by relevant Agencies. Apparently, this scheme will tackle the anxiety of...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Chinese public relations development and how public relations maintain the corporate image: A case study that the public attitud for FREE!

Contact Us