Nobody downloaded yet

The Role of Public Relations in a Modern Liberal Democracy - Essay Example

Comments (1) Cite this document
Summary
The mediation role of mass media and broadcasting currently encompasses almost all areas extending from the home to the workplace. The essay in this context will critically evaluate the role of public relations (using mass media) in a modern liberal democracy…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
The Role of Public Relations in a Modern Liberal Democracy
Read TextPreview

Extract of sample "The Role of Public Relations in a Modern Liberal Democracy"

Download file to see previous pages Some experts contend that the extent to which media works as a public sphere, representing the civic populace, while remaining free and accessible to all, works as a chief indicator of democracy within a political order. This stems from an old tradition that positions media at a juncture between the governed and the governors. Thus, from this viewpoint democracy appears as a relative concept, where its nature is dependent on the movement of public information. This, in turn, helps to ascertain to what extent the citizens can take steps grounded in informed decisions to make the governors liable for their activities. From the perspective of the orthodox democracy theory, the public sphere is a realm between the two distinctly separate two areas, civil society and the state, which ensures protections for each individual within the society. According to the Liberal theory, the public sphere is equal to the political sphere, and the mass media’s public role is delineated in relation to the state. The liberal theory theorizes on the virtues of civil society's ascendency over the state (Curran 1991). Along with this, it also views the market as the process optimally suited for addressing all information requirements of society. However, as market-led information to tend to move through privatization, conglomeration and deregulation, after a certain limit it fails to meet the requirements necessary for maintaining democratic ideals of freedom and equal accessibility (Garnham 1986). Major contentions to the liberal press theories have faced challenges from the other democratic theory pertaining to the Marxist viewpoint. From the position of an orthodox Marxist, within capitalist societies, the public sphere tends to disguise the ascendency of media that does not directly confront the liberal nature of the public sphere. Instead of breaking out of the dichotomy that exists between a liberal civil society and the state, Marxism rejected all reforms within the public sphere and considered socialist transformation as the only solution. In this context, to overcome the weak points as seen within the orthodox liberal democracy theory and Marxist theory, Curran suggested amalgamation of the collectivist approach with a general market approach, for democratisation of public sphere by making it more representative and accessible. Analysing mass media as a part of the public sphere from a modern perspective has helped modern liberal democracy theory to transcend the traditional civil society-state polarisation that has dictated all media debate until recently (Dahlgren 1991). Orthodox democratic theory rejected the method in which differences were made between public and private domains, which currently is the chief factor in the definition of public sphere within the realms of liberal democracy theory. The mediation role of mass media and broadcasting currently encompasses almost all areas extending from the home to the workplace (Curran 1991).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Role of Public Relations in a Modern Liberal Democracy Essay”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1473283-critically-evaluate-the-role-of-public-relations
(The Role of Public Relations in a Modern Liberal Democracy Essay)
https://studentshare.org/journalism-communication/1473283-critically-evaluate-the-role-of-public-relations.
“The Role of Public Relations in a Modern Liberal Democracy Essay”, n.d. https://studentshare.org/journalism-communication/1473283-critically-evaluate-the-role-of-public-relations.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ha
haleybecker added comment 2 months ago
Student rated this paper as
I had an issue with a essay types of works. All until I came across this website and this particular paper. Even though "The Role of Public Relations in a Modern Liberal Democracy" is far from my studies, the structure is so great that I use it all the time as an example for my own works.

CHECK THESE SAMPLES OF The Role of Public Relations in a Modern Liberal Democracy

Liberal Democracy

...University Press Hennaff, T. B. 1995. Strong, Public Space and Democracy. University of Minnesota Press Held, D. 2006. Models of Democracy. Cambridge: Polity Press Kilcullen, R. J. 1995. Liberal Democracy. Macquarie University Kukathas, C. 2004. Handbook of Political Theory. New York: SAGE Publishers Marlman, R. M. 2009. Technological Cultures and Liberal Democracy in the United States. Journal of Democracy, vol. 4, issue 23 Mueller, D. C. 2007. Reason, Religion, and Democracy. Cambridge: Cambridge University Press Nathan J. A. 2003. France’s changing of the Guard: Authoritarian...
3 Pages(750 words)Coursework

Liberal Democracy

...?Liberal Democracy Liberal Democracy Introduction Acceptable governance consists of rule of law, efficient institutions of state, unhidden management and accountability of citizen issues, human rights protection and the right intervention of the public in the decision making process regarding their lives and country (Osborne, 2010, p.91). In history, the concept of authenticated and free elections was very strong and it is the reason why most of the dealing conducted on the same idea. As the descriptions and definitions of peacekeeping are immense, similarly there is no single definition of democracy. To sustain...
6 Pages(1500 words)Essay

Liberal Democracy. Why are elections so important for liberal democracy

...representatives into the House of Commons. The electoral system must avoid irregularities and guarantee the wishes of the majority while respecting the rights and the voice of the minority. The strength of the electoral process guards against unnecessary tensions (Robinson 2010). This is the essence of reviewing the parliamentary electoral system in the United Kingdom to make them representative and free. A liberal democracy like the United Kingdom thrives through democratic elections. A general election is a vital decision making process in which the people decide whom to entrust with power. Modern liberal democracies like the United Kingdom use...
7 Pages(1750 words)Essay

Modern Democracy

...polis, which means group of men living and working together, and politeia, which means that this group gathered into "public thing" or commonwealth or commonweal by means of laws guiding towards the common good. Thus, through the work of logos (reason) on physis (nature), society came out from jungle to civilization, from herds to communities, from chaos or disorder to cosmos or order, as man stopped to behave like an animal, guided only by his sensitive feelings and emotions, and learns to guide himself instead by his reason and free will (De Torre, 1997). Modern scientists such as Robert Dahl, Anthony Arblaster, Benjamin Barber, Andrew Heywood and many others have their own, new view on...
6 Pages(1500 words)Essay

Western liberal democracy. The evolution of liberal democracy

... to relate to some essential sources of it. Any political ideology has a historical life, growth and development and the ideology of the Western liberal democracy is not different. Thus, it is important to have the background knowledge about the Greek heritage of democracy and the contributions of Christian theology and Roman republicanism. In the medieval Europe there were significant influences by prevalent ideologies and movements. "Constitutional ideas, crucial to the evolution of liberal democracy, were current in medieval political theory. Almost all theorists contended that political rule must be just and in the interest of the people. No earthly ruler was absolute." 4The Protestant reformation also had an important role... in the...
5 Pages(1250 words)Thesis

Liberal democracy and Political Participation

...Liberal democracy and Political Participation It is necessary to start researching the topic with an excellent ment: "Democracy is the most valued and also the vaguest of political terms in the modern world." Democracy is the most widely spread in the Western world. And liberal democracy is one of the democracy's kinds. (Coleman 1999) One of the most key points about the liberal democracy is the role which is played by individual in democratic process. Some political scientists mention that democracy is individual participation and the...
5 Pages(1250 words)Essay

Liberal view of international relations

...Liberal view of international relations International relations deals with the study of state issues and affairs in the international arena. It also includes a look at the role of state and non state actors such as the international organizations and the multinational corporations. More over, it also deals with the formulation and conduct of foreign policy. That is, the policies formulated by state governments to guide their relations with other states in the international realm. That said, the study of international relations would not be complete without critical analysis of the theories of international relations....
8 Pages(2000 words)Essay

Role of the Public Relations Professional

...In the business world companies need to have the best image possible in order to gain the reputation as good corporate citizen. The functional department responsible for dealing with the investor relations, employee relations, and media relations is the public relations department of a company. Public relation is a very important aspect of business that provides the necessary support to deal with internal and external stakeholders. Public relations does not deal directly with marketing efforts, but it’s the campaigns and activities associated with the public...
3 Pages(750 words)Essay

Liberal Democracy Fostering Development

...is expanding tremendously, and this indicates that many people across the world are against the present economic, social and political relations(Schumpeter, 1992, pp. 31-40). Sen’s argument is that liberal democracy plays a constructive role by allowing discussion and dialogue that helps in formulating what economic need are in a society. This is the reason developing countries are influenced to adopt the Westernised democratic structures. Sen’s argument is wrong because developing countries are often blindfolded by ‘Westernised’ countries(Schumpeter, 1992, pp. 31-40). They are made to adopt certain democratic structures that ‘promote’ democracy. For...
9 Pages(2250 words)Essay

Democracy in Modern World

...Gladys argument focuses on the fact that democracies cannot wage successful wars as the case of Athenians waging war in Sicily’s. I do support her argument that democratic countries should distinguish between good and bad leaders, but I find certain flaws in her argument. In her argument, Gladys fails to define the key term that is a democracy and what it stands for in the war. This creates a flaw in her premises that leads to her conclusion. This creates ambiguity for the reader since one cannot relate the key term with the premises in her argument that weak generals were chosen to engage in the war. I agree with Gladys’ premises that suggest the country frightened their generals into sending better news home than the facts... on the...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Role of Public Relations in a Modern Liberal Democracy for FREE!

Contact Us