Men and masculinity - Research Paper Example

Rationale of Research This research project hopes to assess the relationship between men and masculinity in the context of their significance to media and social context. For example, the aggression of men is feasible for media projects such as the television, newspapers and radio among others. Similarly, men can use masculinity in the shaping of news through modeling and fashion shows that attract the young clientele. In other words, there is the direct impact on the social context through interaction with men who walk with a masculine persona.

Additionally, this is paramount in the advertisement world where the essence of pictures and body images translates to profits for companies (Ayers, 2008). In the same prospect, there is also the use of male power in reaching the female audience who get attracted to the masculine nature in their marriages. This is influential in defining social interactions such as marriage and relationships that looks up to men as the role models of their families. On the other hand, in the media world, men use masculinity to set standards of excellence and moral good in helping young people to emulate the career as a profession of serious people.

In the same view, men have the ability to manipulate the power of masculinity to win admiration in terms of upping the moral bar of society. Annotated bibliography Ayers, D. (2008). Bodies, bullets, and bad guys: Elements of the hardbody film. Film Criticism, 32(3), 41-58. According to Ayers in the above article, there are several connotations of male image in the film industry through the symbol of sex image. In the author’s view, the film industry banks on the masculinity of men in the depiction of bad boys who misuse girls, kill people, and do drugs among other vices in the community (Ayers, 2008).

Additionally, there is also the relationship between high film ratings for the exposure of hard boy image to represent the alluring effect of masculinity and male power. Lee, T. (2002). Virtual violence in Fight Club: This is what transformation of masculine ego feels like. Journal of American and Comparative Cultures, 25(3-4), 418-423. DOI:10.1111/1542-734X.00059. However, in the perspective of Lee, masculinity according to most men is starting fights and stoking violence in clubs. This is mostly done as proof of bloated egos and pride that only demeans the maturity of men.

Similarly, there is also a promotion of the wrong culture that violence is something noble especially if it is done by men to boost their egos (Lee, 2002). Alternatively, there is also the use of violence to gain sexual domination. Rosenburg, J. (2009). Circles in the surf: Australian masculinity, morality and grief. Critical Public health, vol. 19 issue 3-4 page 417-426. However, according to Rosenburg, there are several negative consequences of the promotion of masculinity among men in the moral sphere.

For example, the display of masculinity erodes the moral standards of young people who assume that physical power is the same as brain power. It also leads to misrepresentation that the use of masculinity among men is a direct symbol of domination in society over others (Rosenburg, 2009). This has hence resulted to broken morals and peer pressure among young Australians. Alilunas, P. (2009). "Male masculinity as the celebration of failure: The frat pack, women and the trauma of victimization in the "dude flick.

" Mediascape. On the other hand, according to