Nobody downloaded yet

The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet, - Essay Example

Comments (0) Cite this document
Introduction The growth of new media has changed the way media products are produced and consumed, as mobile phones, the internet, and social networking media have increasingly become the default news channels for many urban Asians. This is the research topic that I expound in this essay with particular focus on its implications…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet,
Read TextPreview

Extract of sample "The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet,"

Download file to see previous pages To understand this further, I supplement my discussion with reference from combined cognitive behavioral theory in communication and mass media. In this essay, I will be discussing the importance of cognitive and behavioral approach in creating a successful message direct to the audience, which must have been the case Apple used in order to generate future substantial market share particularly in urban populations in Asia. In this paper, I am able to argue that the advancement of effective communication channel from the new media creates a successful integration of information, which makes cognitive and behavioral appeal so appealing and effective. Cognitive and Behavioral theory Cognitive and behavioral theories have their focus on psychology of individuals. Marketing products is remarkably about trying to understand customers’ behaviors, especially on their buying behaviors. These are all observable activities that marketers for many years considered important information prior to creating product or service offerings. These can all be measured or observed as behavioral psychology focuses on observable behaviors (Feldman, 2006). However, down deeper in understanding what are the things going on prior to a certain behavior, some experts believe that customers or people in general have internal mental processes, so this is the point of cognitive theory (Feldman, 2006). One therefore could not be able to understand the internal mental processes within a person, unless a certain behavior which is believed to be a certain output is observed. Marketers for many years have tried to understand the complex human behavior in order to integrate product or service offerings that have messages to make sense with its target audience when already out in the market. However, today, companies like Apple Incorporated have been trying to create a need for their product and service offerings for the belief that there must be something unconscious needs in everyone that require to be unleashed, which could only be realized when a person finally would come to consider seeing something to motivate such unconsciousness. Sigmund Freud believed that our behavior is motivated by the unconscious, a part of us that we are not actually aware (Feldman, 2006). Apple Incorporated in its goal to innovate possibilities tries to impress us with its fresh innovation. We can actually live without smartphones, but Apple is trying to reach such unconsciousness in us, by creating it to a point that we must live to a necessary luxury. Apple is therefore successful in creating a need for its product offerings, as its innovation has become one of the leading products out in the market today. Apple therefore has been successful in reaching the unconscious part in its prospective and target customers, in a way that could be proven from the actual behavior of consumers towards its product offerings, but this could be applicable in other parts of the world somewhere, for the mean time. In Asia, the potential market such as Indonesia and India are still price conscious and would be willing to invest in products that could satisfy such criterion, but it cannot be denied Apple has become a personal choice even if the price of its offerings was not comparable to other related products in its industry (Arakali and Master, 2012). In this case, I am trying to construct the idea ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The growth of new media has changed the way media products are Essay”, n.d.)
The growth of new media has changed the way media products are Essay. Retrieved from
(The Growth of New Media Has Changed the Way Media Products Are Essay)
The Growth of New Media Has Changed the Way Media Products Are Essay.
“The Growth of New Media Has Changed the Way Media Products Are Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet,

New media

...?Running Head: New Media New Media [Institute’s The growth of new media technologies has enhanced communication between people all around the globe. One can observe creation of online virtual communities that are going beyond geographical boundaries, removing social constraints. The inventive implications of new media technologies are observable in the context of the potential of the technologies, their link with current media, the way they offer alternative means of representation and supply of media...
2 Pages(500 words)Essay

Probing into Internet Culture as New Media not only supplying food for thought, but also 'shaping the process of thought', in a way marring the capacity to think and concentrate. Today, we find that the popularity of the short messaging service and online texts has gained unprecedented momentum. Reading has taken a backseat. Reading acts upon the neural connections inside a human brain. The growing influence of the internet and computers have directly impaired our reading habits, in turn disrupting the process of communication between the neurons, which otherwise would have induced the memory building process. The internet has consequences on the cognitive mind,...
4 Pages(1000 words)Essay

New Media

...).There are technologies that have today made the online newspaper possible, and made it ready to compete with the traditional newspaper and television, due to the additional ability to present videos of the events, and even webcasts on a routine basis, besides being available at the click of a mouse: 'Four technologies changing the way news is produced and consumed on the web are audio and video streaming, multimedia digital editing, wireless application protocol with Cyberdisplay and interactive images....Audio and video formats are compressed to allow data to travel over a network using a CODEC (Coder/DeCoder)....This streaming technology...
9 Pages(2250 words)Essay

Mobile Phones

...Mobile Report Mobile Report amung' phone are a widepread and popular a Nokia thee day and that ucce ha come a a reult of conitently producing leek, good-looking handet with ma appeal. But amung alo want a lice of the iPhone action, it would eem, and ha made a big effort to produce one of it very own. The Omnia, like the HTC Touch Diamond, i baed on Window Mobile Profeional 6.1 and like the Diamond it replace large part of Microoft' ugly and fiddly martphone uer interface with one of amung' deign in an attempt to provide an iPhone-tyle touch creen experience. (Ahonen and Melkko, 2008, 44-99) Phyically, it'...
14 Pages(3500 words)Coursework

New media

...approaches to marketing has been adopted. The integration of sales promotion and direct marketing involves a particularly big clash, combining dissimilar disciplines practiced by different types of people. Direct marketers tend to think long term about building relationships, while sales promotion has traditionally focused on boosting short-term return. Direct marketing is about one-to-one relationships, while sales promotion is focused on the offer. But put together, the approach can offer great opportunities for commercial success. The first media chosen for my campaign will be Internet. Internet has unparalleled...
5 Pages(1250 words)Essay

New Media

...that conducts business over the Internet and it significantly reduces many of the brick-and-mortar costs of productions as well as its processes. Then, there’s the emergence of business-to-business and business-to-consumer electronic commerce. These businesses are worth $2.3 trillion in 2002 alone. (O’Connor 2004, p. 29) The new media technologies together with globalization will dictate the path of the world economy. Conclusion The problem of “digital divide” has caught the attention of various organizations and individuals – academicians, policymakers, sociologists, researchers among others - these past years. In addition, various...
5 Pages(1250 words)Essay

Mobile Phones

..., chat with friends, and send messages and many other features. Over 798 million people today access internet or mobile internet services using a mobile phone. Advantages of the cellular phoneMobile phones today have become an inseparable part of our society. It can be considered one of the best inventions man has made so far. It is the perfect communication tool with distance issues getting resolved with just one click of a button. It has proved most valuable in any emergency situations. We never know when we or our loved ones may be in an emergency situation; this is...
3 Pages(750 words)Essay

New Media

...not only become a necessary part of our daily lives but also have dramatically changed our way of living, affecting almost all aspects of our lives in various ways. New Media Technologies and the Digital Divide: A Critique As new media technologies have become increasingly the ordinary way by which we transact our daily businesses, its positive impact cannot be denied. In the first place, if the new media has not been beneficial to the lives of individuals and the society as a whole, it would have not been widely used and would have not become as...
6 Pages(1500 words)Essay

Internet and Mobile Phones

... by 2020. New interpersonal interaction administrations for cellular telephones have been produced which will likely allow individuals to make, create, and reinforce social ties(Andrejevic, 2006). Much like social networks on the Internet, cell phones give clients an alternate stage to interact with a number of people. Interpersonal interaction services for cell phones regularly depend on clients imparting their area and other individual data with companions and different clients using these services. Hence inquiries emerge regarding the manner in which these mobile users manage expectations, standards, and understand issues of privacy and surveillance when diffusing personal information on the Internet (Anderson, &Rainie, 2008... hold and...
5 Pages(1250 words)Essay

How New Media Changed the Way in Which Individuals Communicate an integral part of the sales process because it eliminates several steps and barriers in ordinary trading process. Because of the Internets capability, production and sale of goods and services has become cost efficient, benefitting the producer and the consumer in the process. The type of communication offered by online infrastructure has provided users a facilitated way by which their economic or commercial needs are satisfied. Online trade and marketing are now so sophisticated that they are permeate people’s online lives. There is also the use of the Internet by marketers, news...
5 Pages(1250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet, for FREE!

Contact Us