Free

Importance of Television Encoding - Essay Example

Comments (1) Cite this document
Summary
The paper "Importance of Television Encoding" discusses that contrary to popular belief, encoding is not exclusive to the fictional television, broadcast that we have come to consider as objective, hence presumably immune to manipulation that comes with encoding such as news and current affairs are subject to the same. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Importance of Television Encoding
Read TextPreview

Extract of sample "Importance of Television Encoding"

According to John Fiske, televised events are subject to encoding, and for any event to be televised it is encoded by social codes in three levels that are; Reality, which is constituent of the appearance and dress and make up environment behavior or speech activities and related events. The second level includes the technical aspects such as lighting, editing and background music etc. They determine these assign the contents a dimension such as narrative, character setting or the casting among others. The third level is the ideological perspective and arranges the material into something coherent and socially acceptable while still making allowances for the diverse sociological differences. They inculcate, among other ideologies such as individualism materialism and consumerism (Fiske).
Codes are semiotic systems with governing rules and signs with mutual convection that are understood by the members of a culture. Codes make facilitate linking the ideas from the producers’ writers, the text as well as audiences despite their varying interpretations of the same material. This is because they create inter-connection between the symbiotic networks that are constituent of our natural world, through which texts interrelate in a network of meanings that constitutes our cultural world. Friske explores other codes, which are less easy to specify or manipulate such as background landscape, however; they are inseparable from the overall production. For instance, different trees and landscapes are used for both their connotative and denotative meanings. Despite looking fortuitous, a simple image such as a trees shade in water, in a romantic film is actually encoded prior to the filming.
Technical codes are easier to specify and analyze although the available choices are somewhat limited. For instant, when all one is working with is a camera, they can only vary the angle of the lenses or distance and suchlike technical adjustments. However, social codes give more allowance for change and adjustment, the perception of the audience can be enhanced and effectively manipulated to further the director’s ends and create appropriate impressions. Fiske explores the lighting in relation to the characters role. There exists juxtaposition in that the villain is depicted in a stark white light and in an extreme close ups likely be perceived as invasive and harsh by audiences. The hero, on the other hand, is lighted in softer yellowish colors and respectable distance, this way he can appeal to the audience as a non-threatening character unlike his nemesis. Editing through music is also imperative in creating the desired impressions with major keys being used to show hero’s progress and minor ones for the villain (Fiske).
Contrary to popular belief, encoding is not exclusive to the fictional television, broadcast that we have come to consider as objective, hence presumably immune to manipulation that comes with encoding such as news and current affairs are subject to the same. Fiske explains the techniques that covertly encode otherwise non-fictional events. For instance in some interviews, the press has been known to employ tactics such as placing the subject in a partial shadow to give what they are suing an aura of mystery. In so doing, make it appear more sensational or dramatic then the speaker might have intended. Distance and personal space may be used with misleading effects on the audience, for instance if someone is interviewed from too closes a distance they may get hostile and speak defensively or appear that way. As such, they may appear to be hiding something or lying, but they are simply reacting to the pressure put on them by the interviewer who may have intended for the selfsame result. The heroes in drama or those the media wants to convey as such are given more time than “villains” “It has become a conventional rhythm of television common to news, drama, and sport” (Fiske).

The characters represent more than individual people do, they represent ideological encoding in the society, and these ideologies are a representation of the social biases and assumptions. According to his research, Fiske discovered that in TV dram heroes are often likely to be a Middleclass or classless white in the prime of their lives. The heroes were likely to be blond and attractive and often subordinate to the hero on an intellectual level. Often the villainess changes directions before the end of the program and joins the hero against the villain in a classic case of “The good guy always gets the girl”. The drama is also likely to be portrayed as feminine and interested in superficial things like beauty and more likely to be moved by emotion than men are.
His illustrations from Hart to Hart depict the women being concerned with aesthetics and men to be focused on the issues. “In both cabins, the women are prettying themselves, the men are planning” (Fiske), this serves to; enhance the idea that the man is an intellectual and activist while the woman is subordinate and superficial. The villain is also often depicted in uniform, which places him in a lower cadre than the hero; the villainess is also depicted less tastefully in dress and culture than her nemesis. Other ideological codes such as the fact heroes are often humorous, but villains are depicted as stern and less likely to appreciate jokes. The value and function to which characters assign certain objects is also a reflection of ideological codes, for instance, villains will see jewels as something to turn into cash while heroes are more likely to consider them for their sentimental value.
Ultimately, while the books may not be an exact illustration of the Television encoding as they are dynamic and change changes in society it serves to show that popular television is more than just the picture on the screen, but it is underlain by a myriad of complex ideological imputations.
Work Cited
Fiske, J. Television Culture. 1984. Web. 11 September 2012. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Importance of Television Encoding Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Importance of Television Encoding Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/journalism-communication/1456883-codes-of-television-by-john-fiske
(Importance of Television Encoding Essay Example | Topics and Well Written Essays - 750 Words)
Importance of Television Encoding Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/journalism-communication/1456883-codes-of-television-by-john-fiske.
“Importance of Television Encoding Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/journalism-communication/1456883-codes-of-television-by-john-fiske.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
wk
wklein added comment 8 months ago
Student rated this paper as
The topic of "Importance of Television Encoding" was tough to find. I spent ages to find it. Here at StudentShare, I got the finest example. Many thanks!

CHECK THESE SAMPLES OF Importance of Television Encoding

Television programming

...? and Section # of Prime Time: Hidden Goals Television has always been an essential part of our lives. Be it the morning news or the super bowl, our ebbs and flow of life continue with the ever running soap operas and reality shows. Growing up is a technology wise fast paced world, one can never look away from any sort of media streaming infotainment in our houses via a wire or wireless medium. Why are the best shows on TV aired at the so called prime time slot and how do TV networks know that all of my family members sit in front went wipeout is running on ABC and when everybody gets up. These questions are basic essence of my research conducted and ABC channel being my prime lab rodent to experiment upon. What programs...
3 Pages(750 words)Essay

Television

...Television and Why It Is the Way It Is Television is a complex technology, although it doesn’t necessary seem so on the face of it.However, it certainly is capable of changing people’s psyches and personalities, and it has been noted for its importance and its ability to meet societal needs. These are just some of the ways that television is examined in the essays of Adorno, Williams and Spigel, each of which will be examined in this particular essay. Each of the commentators look at television, and the reason why television is the way that it is, in a different way. Williams looks at television in a broad sense, looking...
5 Pages(1250 words)Essay

Television

...a conflict (Introduction to Media Violence, n.p.). In addition to the threat of violence perception through the media, excessive Internet use also might result in some negative consequences, including: cyber bullying, sexualization of children, dependence, and other harm to psychological function (Impact of Media on children 43). In addition to the threat of violence setting among children and young adolescents, media has impact on young people through the images and popularization of sex and drug use. Besides violence scenes, there is an abundant language referencing sex, sexual insinuation and sexual behavior reflected through both cable television and Internet. According to the study of 2002, the primetime...
3 Pages(750 words)Research Paper

Television

...Culturally significant aspect of the development of Canadian television Television is one of the most wonderful achievements of science. It represents an advanced technological marvel of the present age. Its vast potentialities as a powerful medium of mass communication can not be underestimated. It is indeed the last word in entertainment and enlightenment. The story of Canadian television begins in 1952, with the launching of bilingual French-English broadcasts by the Canadian Broadcasting Corporation (CBC) in Montreal. Within a year, the CBC was well on its way to establishing two national television networks. The CBC had been charged with setting up a public service...
2 Pages(500 words)Essay

Visual Encoding

...Being in an upper elementary room, the process of making information understandable to the is what encoding is all about. As said in previous essays, a student in upper elementary would find it difficult to understand technological terminologies since their exposure would be limited. In such cases encoding would help them understand the content in a better way. The first of it is visual encoding. In order to give a mental picture of things were there during the early ages of California, say in 1800's, the culture of the Californians, I would display a picture of how they dressed up and what they did. For Acoustic encoding, students may not understand if the words are...
1 Pages(250 words)Assignment

TELEVISION COMMERCIAL ANALYSIS (Film & Television)

... URL: http www.ad-awards.com/commercials/directory/categories/medias_-_entertainment/apple/commercials-28-206.html Television Commercial Analysis Whether we choose to recognize it or not, the media plays a large role in how we define ourselves as men and women, whether we are active or inactive, happy, sad, successful, attractive or a dozen other questions regarding who and what we are. These definitions come from the images we are presented with in combination with subtle clues that both reflect and define the social culture of a given time period. Whether it is in the movies we watch, the TV programs that air nightly, the magazine stories or the advertisements that break up the spaces in between, we cannot avoid these images... up the...
6 Pages(1500 words)Essay

Television

...-violent way. He lived in the Carlton Hotel in San Francisco that was constantly shot and incorporated into the storyline, but the show wasnt filmed there at all. However, the city of San Francisco was a main component of the show and was deeply felt in the content of the show right up until the final episode, in which Paladin leaves the city. In summation, a relatively large number of shows were either filmed in San Francisco or supposedly took place in San Francisco. 47 shows fit the description of one of these demands, as well as many more movies. Decades ago, it was more common for shows to be filmed in San Francisco and many other cities, sometimes even not in the United States but in Canada. Today, with the modernization and...
2 Pages(500 words)Research Paper

Encoding Study

...ENCODING STUDY: An Experimental Research on How Memory Works With Shallow and Deep Encoding Introduction The ways by which the memory works is an essential factor that needs to be considered especially by educators. This notes the importance of researching on the major procedures by which they are to likely be able to find the most effective approach needed to pursue the need of their learners to grasp most of the subject matters being presented to them1. With students having different personalities and paces of learning, the educators are simply up to the task of looking for the most effective procedures available to be able to help their learners get the best out the lessons that they...
10 Pages(2500 words)Essay

Television

...and the personal computer shall be continued to be used in distinct ways and shall not merge in any way (Jensen & Toscan, 1999). Conclusion To conclude, different platforms present dissimilar affordances for iTv. The functionalities presented by several of these platforms address important features for users of iTv. The users of iTv are becoming increasingly familiarized to and are most likely to demand more in the future, despite of platform. References • Amanda, L. (2007). The Television will be revolutionized. New York: NYU Press. • Bolter, P., & Grusin, R. (2006). Understanding Contemporary Media. Cambridge: MIT Press. • G., G. S. (2009). Media Effects Research: A Basic Overview. Wadsworth...
7 Pages(1750 words)Essay

Television

...Television AFFILIATION: Television The television broadcasting industry has observed various advancements in technology. The very first advancement in television was the switching of television color mode from black and white to colored images. The appreciation from the viewers was immense because they all liked to watch TV in a color mode even if it required changing the previous television sets. The TV actors and directors of programming gradually became old and new people were coming in this industry. This eventually led to low quality programming and it was observed that TV commercials were coming in at a fast pace (Recent...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Importance of Television Encoding for FREE!

Contact Us