Nobody downloaded yet

Harley Davidson Cultural impact of media on women - Research Paper Example

Comments (0) Cite this document
Summary
Harley Davidson: Cultural Impact of Media on Women Name University Professor Course Date Harley Davidson: Cultural Impact of Media on Women Background Media have always produced significant effects upon the behavior and lives of people. Various media have been used to express what people think and feel as those serve as lines for communication…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Harley Davidson Cultural impact of media on women
Read TextPreview

Extract of sample "Harley Davidson Cultural impact of media on women"

Download file to see previous pages People are easily updated with the happenings around them through those media as writers, bloggers, newscasters and columnists relay the information to the viewers. Sometimes those relayed information may not be the whole truth at all as sometimes works of fiction do affect the rituals and culture of people. Massive influence may be achieved through mass media and sometimes those become the avenue for negativities in the society to flourish. The widespread of the influence of the negative practices in the society may be attributed to the media that may be intentional or unintentional. It is considered as intentional when people truly want to influence others with their deeds and beliefs that may pose risks and hazards to the society and considered as crimes. Other activities that may be seen in media but are not considered crimes but may challenge the border that separates the morally acceptable beliefs and immoral ones. The cases that may arise from mass media that are in the boundary of right and wrong are the issues of gender and sexuality, abortion, euthanasia, divorce, no religious affiliation, and roles in the society. In particular, the paper will talk about the effects of media to the lives of women especially in the cultural aspect. Harley Davidson would be the subject for the media effects on women as that company endorses motorcycles and how it blends into the culture of women. Then several questions may have arisen from the motorcycle craze and its influence on the female gender. Does it make women more masculine? Does it encourage violence and other negativities in the society? What are its other impacts? Does motorcycle craze give any positive influence to the society as a whole? Will gender roles be greatly affected? The three previous studies about the effects on women would include “Girl Power” and Participation in Macho Recreation: The Case of Female Harley Riders by Catherine Roster, Subcultures of Consumption: An Ethnography of the New Bikers by John Schouten and James McAlexander, and Examining Gender Images, Expectations, and Competence as Perceived Impediments to Personal, Academic and Career Development by Lorraine Wilgosh. The study of Roster talks about the women empowerment gained from the inclusion of some women in motorcycling sports which is played mainly by men. On the other hand, the study of Schouten and McAlexander goes into the culture of consumerism and an analysis was done on how it brings about the change in the society and behaviors of people especially for bikers. The last study was about the discrimination, stereotyping and societal imaging of what women should be and those effects upon the development of young girls. Other sources that will be used for the study are Older Women, Liberation and Lifestyles: Self-Care and Other Care, Depicting outlaw motorcycle club women using anchored and unanchored research methodologies, and Brand Morphing: Implications for Advertising Theory and Practice. Method The study was done by looking at the previous studies from background, methods to results, analysis and conclusion. It did not utilize primary sources and did not have any actual experimentation and first-hand data gathering as it relied purely on the theories and results laid down by the previous studies and reports. It made use of the six journal articles mentioned in the background section of the paper. Each source had its own contribution ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Harley Davidson Cultural impact of media on women Research Paper”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1449850-harley-davidson-cultural-impact-of-media-on-women
(Harley Davidson Cultural Impact of Media on Women Research Paper)
https://studentshare.org/journalism-communication/1449850-harley-davidson-cultural-impact-of-media-on-women.
“Harley Davidson Cultural Impact of Media on Women Research Paper”, n.d. https://studentshare.org/journalism-communication/1449850-harley-davidson-cultural-impact-of-media-on-women.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Harley Davidson Cultural impact of media on women

Harley Davidson Branding

...States. While the organization has survived tremendous social and cultural upheaval both within the organization and the broader business climate, to a large degree the product designs of the company maintained relative consistency. In terms of product design, the organization is highly unique in its motorcycle productions. In these regards, the motorcycles generally weigh more than traditional motorcycles and are accompanied with loud and distinctive exhaust and design; in 1994 the organization even attempted to attain a patent for its motorcycle sound, yet was ultimately rebuffed in its efforts. In terms of specific design elements, the current Harley Davidson motorcycles reflect that...
11 Pages(2750 words)Essay

Harley Davidson marketing plan

...diversified approach to deal with market challenges (Grant, 2004). A distinctive class like a class of luxury stands out for the upcoming models of Harley motorbikes. This shows that there is a strong commitment which Harley customers show to Harley products and services (Grant, 2004). According to Jim Ziemer (Former President at Harley Davidson Inc), “It is a unique brand that is built on personal relationship and deep connections with customers, unmatched riding experiences, and proud history” (Qumer & Purkayastha, 2012). It is in the trend and culture of Harley Davidson that they have been producing...
24 Pages(6000 words)Essay

Harley Davidson marketing plan

...customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders (Harley Davidson website, 2012) Quality Mission: Customers for life… Harley-Davidson values the deep emotional connection that is created with our customers, through our products, services and experiences. We are fuelled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do (Harley...
24 Pages(6000 words)Essay

Harley Davidson Strategic Analysis

...marketing strategies, Harley Davidson is likely to face stiff competition in the market. Some of the major competitors are Honda, Suzuki, BMW, Kawasaki and Yamaha. The company low and competitive prices have been not only influenced by the market forces but also by the bargaining power from the customers. Being one of the Porters 5 forces, bargaining power of the suppliers has an impact on the Harley Davidson sales. This is based on the fact that the company has created a strong link with its suppliers in order to reduce the costs of raw materials. To deal with the competition in the motor cycle industry, Harley Davidson...
12 Pages(3000 words)Essay

Harley Davidson

...’ which is a Porsche designed engine heavy motorcycle. The V Rod or the VRSC model did not just impact positively (in terms of sales volume) for Harley Davidson Company in Europe alone, it also sold very well in Japan although this strategy was not that effective as the sales declined later on. Parental styles of corporate choices. Are they portfolio manage, synergy manager or parental developer? There was the need for Harley Davidson to expand their operations and this brought about many partnerships and dealerships across the world. This in turn made it a parent corporate to many subsidiary sellers and companies, and as a result it had to be one of the...
12 Pages(3000 words)Coursework

Ducati Or Harley Davidson

...should be changed. This is because this would tempt its customers to move towards its competitors. It is critical that Harley maintains prompt service for its customers to sustain in the market. It should maintain smooth running of the supply chain for this purpose. References Hostetler, J. S. (1995). A Study of the Social and Ergonomic Characteristics of the Female Motorcyclist and the Relationship with Company and Market Performance. Retrieved January 12, 2011 from http://emp.colorado.edu/files/SampleCapstonePapers/Women%20and%20Motorcycles.pdf. Leenen, S. & Jelassi, T. (2005). Ducat: Company Overview. Ducati (Italy) vs. Harlet-Davidson (USA). Retrieved January 11, 2011 from...
10 Pages(2500 words)Essay

Harley-Davidson Technology Strategies

...Lesson 13 Introduction Harley-Davidson has an immense commitment to technology strategies geared towards minimizing production costs, as well as enhancing production capacity. Harley-Davidson commitment to technology is directed at three critical areas: information integration, consolidating business intelligence and improving decision making. # 1 Talon, a proprietary dealer management system, handles inventory, vehicle registration, warranties and point of sale transactions in all Harley-Davidson dealerships. Talon aids in performing time-saving tasks such as checking dealer inventory and generating parts orders, as well as allowing the...
3 Pages(750 words)Essay

Marketing Plan Harley-Davidson Dyna Street Bob

...union issues are also a big problem for Harley-Davidson and in turn for its products such as Dyna Street Bob. 2.5.3 Opportunities There are numerous market opportunities which Dyna Street Bob can take. These new market opportunities can be classified into two categories which are local and global. In the local market, the new market opportunities have been brought abut by the fact that biking is becoming a mainstream American culture as opposed to the earlier days when biking was a subculture and only a few people would be involved in biking. The other fact that has led to the local market growing is the fact that the local women, (young women...
12 Pages(3000 words)Research Paper

Harley Davidson - the Premier Brand in the Motorcycle Industry

...to impact production costs over the next several quarters. However, we expect this rise to be moderate as the raw material industries are fragmented and competitive. Corporate Strategy: HDI always focused on the brand name recognition since its inception and desirability of its products. It is the most recognized brand of motorcycle in the world Leverage on its Strong Brand Name and Market Leadership. HDI benefits from the strength of the Harley Davidson brand. HDI promotes its products through the Harley Owners Group, H.O.G, which as of 2006 has more than 1 million members globally. Through the sponsorship of racing events and participation in many of the motorcycle...
7 Pages(1750 words)Case Study

Harley davidson

...% in 2013 Strategic Posture Mission: The company’s mission is about fulfilling on dreams of the motorcycling experience. It is possible to achieve this mission by providing to the motorcyclists and the general public with vast line of motorcycles, accompanied with branded products and services through the selected market segments. Objectives: The first objective is attracting customers from the vast younger generation and women. The second objective is achieving a balance existing through empowering the brand and the rising of value. The next objective is engaging in the production of high-quality products and aim at reducing on the customer complaints. Finally, Harley Davidson aims at...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Harley Davidson Cultural impact of media on women for FREE!

Contact Us