Online Journalism, Mass Media and Communication - Essay Example

Most researchers and academicians assert that the internet communication is a superior way to attain competitive advantage in this century. This is critical since timely information facilitates accurate and timely decision making towards execution of valuable activities. It is imperative for institutions and various individuals to embrace technological advancement towards ensuring quality provision of information. This paper gives an insight about online journalism especially the web and blogsphere. 2.0 Web and blogsphere Journalists are bound, with professional ethics and obligation, to disseminate credible information based on factual elements.

This is critical since information they make available facilitate progressive decision-making. Web 2.0 and blogosphere provides an online edited gathering of essay and information, which gives discursive and communicative facts (Mitchelstein & Boczkowski 2010). Consequently, blogs also exist together as connected community where various individuals publish various opinions for internalization globally with an example being the New York Times where blogs serve as communicative avenues. It is a concept, which currently is adoptable due to increased need for timely information touching on various issues. . bility towards the provision of timely information based on factual events and matters cannot be challenged easily especially in the current century (Lowrey & Kim 2009).

The world is presently a global village through technological enhanced services thereby rendering blogging venture reliable and relevant. Variably, journalist’s updates via the internet are fit and subject to regulation by international journalism standards, which ensure that value is achievable within the reported content of information (Deuze, Neuberger & Paulussen 2004). Evidently, internet communication has positively resulted to sound performance in various institutions; for example, it benefits businesses through customer retention, conversion, reach, and community integration.

According to Frey (2011), it has the potential to leverage performance in the modern societies towards building strong information based capacities. Clearly, individuals require timely and valuable information to facilitate choice making on various matters like economic issues due to dynamic changes. It is stated that quality performance is reliant on the eminence of communication in various departments and sectors (Frey 2011). That is, timely provision of quality information facilitates superior decision making which in turn leads to excellence in various institutions.

Consequently, blogging also expands ones network system and societal integration through adoption of best practices in life with an example being the political dispensation in US, which is often affected by blogs. According to Srisuwan (2008), technology is a key pillar towards developing sustainable communication networks thus institutions should ensure integration of technological activities for sound performance. Similarly, Morozov in his articles