Dior Homme Perfume Commercial Directed by Guy Ritchie - Essay Example

Comments (0) Cite this document
The ability to reach a specific audience through the media is able to grab attention while creating a different response from the audience. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Dior Homme Perfume Commercial Directed by Guy Ritchie
Read TextPreview

Extract of sample "Dior Homme Perfume Commercial Directed by Guy Ritchie"

Download file to see previous pages The approach taken with this specific advertisement is able to take a new form with commercials that allows the audience to gain a sense of intrigue and attraction to the product. The director focusing on the advert this way allows the audience to remember and to become fascinated with the product of perfume while highlighting the brand to one that holds a persona as opposed to only showing a short 30 second clip that advertises the product.
The style which is used with the Dior Homme perfume takes the approach of a film. The advertisement is longer than most in timing. This is combined with beginning and ending credits so one immediately associates it with a media production as opposed to a commercial. The advertisement moves through a story line with Jude Law and the models that are assisting with the main production. The story line combines with the main character of Jude Law while creating dialogue as the main appeal while he speaks on the phone, followed by the actions taken with the story line. The suspense which builds stays through the end of the production when the two individuals meet, breaking the suspension. The suspension of the story line follows with the meeting of the two individuals as well as the advertisement of the cologne. The breaking of the suspension as well as the confirmation of the dialogue follows specifically with the cologne that is used with the main production.
The purpose behind the production is based on grabbing the attention of the viewers while advertising the main product. The purpose is achieved not only by making a blanket set of images or statements about the cologne that is advertised. ...
ttention of the viewers and the intrigue which is created is followed by the movement of the main actor to find the individual that he is speaking with on the other side of the phone. This furthers the suspense and builds the interest of the viewer until they want to know what the advertisement is about as well as how the cologne is able to create an understanding of the intrigue of the cologne. One is able to be a part of the style and the characterization of the perfume while carrying suspense and growing interest in what the advertisement is for. This helps to attract the target audience and to allow them to remember the cologne as it becomes the climax of the story. To enable the audience to act with suspense and intrigue, specific elements are used with the process of the story. To further this, latent function is used throughout the story. The latent function is defined as an unknown that is used to create the end result. When first listening to the story, there is not a voice that is heard through Jude Law. This is followed by a woman who also speaks in monologue but is not able to tie together the main plot line. Having the monologue of both characters carry the unknown or inconsistent function is able to create various interpretations of what is expected with the story. This is combined with the unknown of what is being advertised until the end of the story when the perfume and cologne are being shown and the man and woman meet at the Eiffel Tower. It isn’t until the very end of the commercial that the unknown becomes the known, which adds into the suspense and intrigue of the commercial. The use of the overall concepts of creating a story line further with this to show the latent function, specifically because this approach to a commercial is not commonly ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Dior Homme Perfume Commercial Directed by Guy Ritchie Essay”, n.d.)
Dior Homme Perfume Commercial Directed by Guy Ritchie Essay. Retrieved from https://studentshare.org/journalism-communication/1443307-dior-homme-perfume-commercial-directed-by-guy-ritchie
(Dior Homme Perfume Commercial Directed by Guy Ritchie Essay)
Dior Homme Perfume Commercial Directed by Guy Ritchie Essay. https://studentshare.org/journalism-communication/1443307-dior-homme-perfume-commercial-directed-by-guy-ritchie.
“Dior Homme Perfume Commercial Directed by Guy Ritchie Essay”, n.d. https://studentshare.org/journalism-communication/1443307-dior-homme-perfume-commercial-directed-by-guy-ritchie.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dior Homme Perfume Commercial Directed by Guy Ritchie

Dior J`adore Perfume

..., and the movement of payment is in the opposite direction, right up to the original producer or supplier” (Distribution 2012). Customers get J’adore perfume from stores like Macy’s, Sephora, or Nordstrom in North America, and from Perfumeries (Western Europe). The customers can also make online purchase from Strawberrynet.com, Amazone.com, Fragrancex.com., the perfume store.in etc. “Extracts of flowers of J`Adore l`Or originate from "Domaine de Manon", managed by the same family for three generations. This family has been a supplier for Dior for years, and they have maintained tradition of high quality till today” (Petrovic 2010). The consumers can buy the product...
8 Pages(2000 words)Essay

Fashion promotion - Miss Dior

...?Topic:  Fashion promotion- Miss Dior   Contents Page An overview of brand identity 2. Consumer profile and Promotions Opportunity Analysis 3. Communications Opportunities 4. Communication Objectives 5. Brand Story/ Brand Message 6. Communication Channels / Promotional Mix 7. Promotional Budget 8. Bibliography 1. An overview of your brand identity: Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance. This fact is what makes it still...
14 Pages(3500 words)Essay

Fashion Promotion - Dior

...of Dior 8 Communication Channels 8 Dior and its Communication Channels 9 Reasons for their Success 10 Competitor Analysis 11 Competitors 11 Marketing Communication Strategies 12 Relevant Communication Channels 13 Conclusion 14 Recommendation 15 References 16 Dior Overview Dior is a luxury retail brand based in France. The company is named after the founder of the company Christian Dior. Dior mainly deals in clothing, accessories, perfumes, beauty products and also timepieces. Nowadays, women buy perfume according their personality, so Christian Dior also makes perfumes...
14 Pages(3500 words)Essay

Guy Montag

...Guy Montag Guy Montag is a protagonist of a story conveyed in a novel titled Fahrenheit 451 in which he stars as a ‘fireman’ in the employ of the government. His job as a firefighter goes against the conventional notion of what firefighters are perceived to do in their daily lives. The novel is written during some specified time in the future at an unspecified city in the United States sometimes after the 1990s. The book’s main theme delves into the impacts and influences brought about by the government’s censorship of the arts, and in this case, the outlawing and banning of books. This paper seeks to provide a brief highlight into the character of Guy Montag by considering his appearance and attitude in the opening of the novel... in...
3 Pages(750 words)Admission/Application Essay

Snatch by Guy Ritchie

... Snatch Guy Ritchie directs this movie and talks about the zombies, the underground people who want to find their way of accommodation in the society. The movie takes people back to the under land of London that does not involve the English criminals such as Dick Tracy. The characters used own the names of Runyonesque for example, Franky Four Fingers, and many more such names. The plot of the movie becomes very complicated to an extent that it becomes perverse and the titles used in the movie and in the narration mainly to identify the characters and to develop the plot. Ritchie has also added some bit of more wit to this work, Snatch, compared to his previous works. The movie describes the people who deserve to live in London... and the...
7 Pages(1750 words)Essay

Guy Fawkes

...Guy Fawkes: Life and Politics Introduction: Terrorism is one of the major forms of social evils in modern context having a catastrophic impact on theentire world. There is a common consensus both among social scientists and the mass that terrorism is entirely an outcome of political upheaval prevailing in the modern social context. However, looking back into the history of Western social discourse we find several such instances that bear evidences of moderate to extreme acts of terrorism. The Gunpowder Treason (5th November, 1605) is one of the most conspicuous evidences of the fact that terrorism, influenced by different aspects of social life such as oppression and religious orthodoxy, has always existed in the world....
8 Pages(2000 words)Essay

Fashion analyse Christian Dior

...and Number of the Teacher’s FASHION ANALYSIS: CHRISTIAN DIOR INVESTIGATING THEIR SUPPLY CHAIN AND PRODUCTION PROCESSES Introduction The French fashion house started by Christian Dior (1905-1957) is recognized all over the world for its high quality fashion garments, accessories and other consumer products such as leather goods, wines, spirits, perfumes, cosmetics, watches and jewelleries. The group of companies “markets its products through exclusive boutiques and licensed distibutors” (Report, 2009) in Europe, the United States and Asia. Flexibility, internal growth, global presence, and the “growth strategy of developing very high-end iconic products” (Press Release Feb.6, 2009)...
2 Pages(500 words)Essay


...and the Enlightenment. Realism and Fantasy In Perfume’s Grenouille, a character is created who is repulsive and ugly but that he had an uncanny skill to recognize beauty more than most. The characterization is very realistic, with Suskind painstakingly depicting the period and setting including the norms, prevailing philosophies, and so forth, making his fantastic claim about Grenouille’s uncanny olfactory ability believable. Grenouille’s apprenticeship, for instance, demonstrated the fidelity by which the author described the commercial system in France during the period. Then, there was the information about the odor of a female virgin as one with potential to capture the very smell of desirability....
5 Pages(1250 words)Essay

Taylor Swift perfume report

...Taylor Swift Perfume 0 Situation Analysis/Current Marketing Mix For a business to achieve a sustainable advantage in the market, it is imperative that managements of firms should pursue the use of marketing mix elements in their business. Study has shown that marketing mix has a direct relationship with the performance of business1. The effective use and combination of the four P’s of marketing which are product, pricing, place and promotion has been proven to enable the business to perform more effectively in the market2. 1.1 Current Product Stephenson defined product as “everything the purchaser gets in exchange for his money3”. A product is any object which has a distinctive tangible existence. ...
8 Pages(2000 words)Essay


...Corse: Perfume As discussed in the previous script, my keen area of study is perfumes. Perfume is a composition of fragrant vital oils or aroma elements, fixatives and solvents applied to enhance the scent of the human bodies, objects, animals, food and living spaces. Archeological digs and ancient text document that perfumes existed even in the earliest phases of human culture, though the modern and commercial perfumery entered during the final quarter of the 19th C (Townsend 114). The commercialization of perfumery is partly attributable to the synthesis of aroma forms such as vanilla that permitted the production of fragrances that...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Dior Homme Perfume Commercial Directed by Guy Ritchie for FREE!

Contact Us