Communication in Business - Lab Report Example

These will be elaborated in detail in this report. It is with great concern that Nike is committed to abide entirely with the United Nations Global Compact as guiding principles in all operations of the company. This not only improves the social status of the company but ensures a better working environment that supports innovations and new ways of operations in the company. These are our aims at Nike Company. Compared with Adidas and other competitors, Nike has a more than 47% of market share in sport shoes, though companies such as Adidas produce other products such as Jewelry, the company has a leading market share compared to its competitors. 2.0 Compliance with principles 6 and 8 2.

1 Compliance with principle 6 on respect to discrimination and employment Nike is an equal opportunity employer across all its factories. Currently the company has more than 450,000 employees across the globe. This is in addition to thousands others who are indirectly employed by the company. Incidentally among the 450,000 employees, 85% are women (Boje, 1999). The company believes in affirmative action in improving the status of the female workers unlike other companies that have a higher population of males among their employees.

In addition, the company is spread in various parts of the glob; in America and Asia and among these factories, Nike employs all races of employees without discrimination. The company to ensure leadership ensures that promotions and appointments in all positions are on a competitive basis disregarding race, gender, religious or any other factor that might be discriminative to employees. The company has put up policies and measures to ensure that it is fully compliant with the Health Code of Conduct and Equal Opportunity Acts and the Occupational Safety and Health Acts that would guide in ensuring a positive working environment (Buckley, 2011).

Adidas on the other hand has no scandals relating to poor wages and child labor in overseas markets, and this puts the company much ahead of Nike in customer’s image and perception (Boje, 2001). 2.2 Compliance with policy 8 on environmental responsibility To achieve environmental responsibility, the company has over the time involved experts in analyzing the production process in a review that would enhance improvements in areas where pollution is indicated (Boje, 2009). The company has also initiated policies that would reduce pollution.

These include recycling, adoption of greener technologies in the manufacturing process and have in the meantime phased out all PVC plastics in shoes and other products since 1998 (Tamara, 2001). The company has put in place measures and policies and is working towards certification in ISO14000 environmental standards in all the 600 subcontract factories (Tamara, 2001). T