Nobody downloaded yet

Reading Cultures.Politics of Representation - Essay Example

Comments (0) Cite this document
Semiotic analyzing of a national advertisement Name: Institution: Semiotic analyzing of a national advertisement The word semiotics refers to the theory of signs and the way in which the study of signs and systems of signs can clear issues of meaning and communication…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Reading Cultures.Politics of Representation
Read TextPreview

Extract of sample "Reading Cultures.Politics of Representation"

Download file to see previous pages While studying semiotics; however one must consider that there is applied semiotic structures as for instance architecture, dress or cuisine. Any edifice is a refuge and a certain message (Hall, 1980:58). Semiotics maybe applied to cultural studies to artifacts as literary texts, photographs, popular songs, food, road signs, advertisements, and clothing. Semiotics does not seek to find the importance of texts but to be conversant with the process through which they become meaningful and how they are differently being interpreted. Representation is the production of meaning, discourse and image (Hall, 1997:3). Looking at the advertisement “Istanbul European capital of culture”, there are several cultural aspects about Istanbul and the people of Istanbul that are brought out. ...
Big, colorful palaces built in the Ottoman Empire style of houses have been the way to in the Middle East even in the ancient times. From the images, it would be rare to find someone mistaking Istanbul to a city in the U.S, because of the unique buildings. There is a lot of use of horses as a mode of transport, of course representing how long they have been using them. The use of boats can also be seen and, it represents a mode of transport that is free and readily available from the way a boat flies in between buildings. In the advertisement, there illustrations of how easily one can move around the city from using the suspension bridge, to moving from one place to another via en electric train. Most of the modes of transport in the advertisement started in the ancient times. All through the advertisement, there is dancing. To bring out the significance of dancing in understanding the city of Istanbul, is the code of dressing used when dancing, the movements and the musical instruments used. All these elements used in the advertisement cannot be specified to represent only the city of Istanbul; it could be another Islamic city like Dubai or even Qatar. With that in mind, the same elements can only be associated with an Islamic community. Let us use an example in the use of color white as used by Andrew (1996:12). White is commonly associated with peaceful and, good times like weddings and, that is why people wear white wedding dresses, but in some places, white is associated with severe thing such as death. Considering that, it is necessary to note how specific mode of dressing, the architecture and dancing are to a community. The meaning of the images shown in the advertisement is that Istanbul is an ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Reading Cultures.Politics of Representation Essay”, n.d.)
Reading Cultures.Politics of Representation Essay. Retrieved from
(Reading Cultures.Politics of Representation Essay)
Reading Cultures.Politics of Representation Essay.
“Reading Cultures.Politics of Representation Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Reading Cultures.Politics of Representation

The Impact of Sports on Politics and Cultural Representation

...? Proposal: The Impact of Sports on Politics and Cultural Representation Introduction Sport is one of the forms of a game often played by adults and children, in which players take up to acquire physical skills. The popularity of a sport has continued to grow for various reasons. For instance, it is argued that sport helps check on diabetes that is caused by lack of insulin to control blood sugar levels. Studies pertaining sports reveal that gentle sports exercises enable stabilization of levels of blood sugar levels in diabetic patients (Swami, n.d.). Likewise, sports have increasingly incorporated elements of politics and nationalism, depending on the public sphere in...
10 Pages(2500 words)Research Proposal

American Cultures- Contemporary American Cultures

...?The Bluest Eyes, an Analysis The Bluest Eyes is a novel by Toni Morrison about a young African American girl d Pecola Breedlove living in the mid-1900s American society where racial prejudice against the black people is still very high. Pecola is darker than any other girl and is seen as ugly by most, this led her to believe that she is indeed ugly. It was through this premise that the novel was able to weave other social issues as racism, incest, stereotyping, prejudice, and social classes. By using vivid imagery, Morrison was able to present a very emotionally-charged novel that portrays American culture during the mid-1900s. The most powerful human emotion that Morrison used constantly throughout the novel is desire. Desire... Bluest...
3 Pages(750 words)Essay

Court representation

...?Court Representation "[Click here and type " "[Click here and type your s " Court Representation If an accused person didnot have representation before the bench, it would be a condemnation of our system of justice. Justice is blind and should never look at a defendant before filing a judgment of guilty. To not have an attorney representing a defendant would be a crime. Most defendants cannot represent themselves before a trained attorney representing the government. Due to the cost of good representation, most indigents cannot afford the type of lawyer they might like. The main goal of any court should be to appoint a lawyer of good standing to support the accused. In...
1 Pages(250 words)Essay

Reading Cultures: Politics of representation

...? Reading Cultures: Politics of Representation Reading Cultures: Politics of Representation We start the analysis with Woodward’s observation that representation of identity functions in symbolically classifying the world and the relationships within it (Woodward, 1997: 8). She argues that representation does work to construct identities and identities are usually marked through symbols. The construction of identity is both symbolical and social. For example, Woodward argues that more often, the construction of national identity is gendered; however, identity is often marked by differences (Woodward, 1997:10). The emergence of identities is linked to historical specificity; the conflicts that exist between identities can be traced... of...
7 Pages(1750 words)Essay

Media Audiences

...Scholars within the cultural studies tradition often describe media audiences as being active. Within this definition is the understanding that media is at all times open to interpretation. While there is a message meant to be delivered from the respective television network, internet source, radio station, newspaper etc..., it is still, at all times, up to the individual audience or reader to interpret and respond. This unavoidable process in the communication between the media and the audience keeps the audience active, because each individual involved in a never ending cycle of interpretation. Culture and Representation Stuart Hall defines culture as, "actual...
7 Pages(1750 words)Essay


... s s PSYC211 Cultures Turkish Muslim Death Related Beliefs This topic was chosen for this assignment because the Turkish Muslim ethnic groups are very dissimilar from what we know in our Western cultures. In fact, the Turkish Muslim group is even different to the regular Muslims from the various other parts of the world. The beliefs they practise, as well as how they practise those beliefs will be discussed throughout this essay in considerable depth. Their unfamiliar beliefs will also be compared to the beliefs and thoughts of our own culture. 2 The social life in Muslim Turkey contains a large number of different beliefs, customs, traditions, rites and ceremonies and stereotype attitudes in many fields. In small settlements... different...
5 Pages(1250 words)Essay


...the disillusionment demanded some economic and political reforms both nationally and internationally throughout the 1980s and consequently, the capitalist trends came into conflict with communism while, both sectors focused their attention on accumulating military power and warring capability by investing billions of dollars in intense militarization, making both conventional and non-conventional weapons of mass destruction such as nuclear weapon, star wars, intercontinental ballistic missiles etc. Thus social welfare agendas rolled back from the states’ focus of attention behind the curtain of the military tension of Cold War. Though the existing culture with its mass media communicative capability...
14 Pages(3500 words)Essay


...Experience with Yanomami Culture Experience with Yanomami Culture My friend comes from the Yanomami community in Venezuela, and heasked me to accompany him home in the last summer holiday. I was immensely intrigued with the idea of spending a holiday away from home with a friend, though I feared the circumstances that might come up. On the other hand, I had the excitement to experience the practices of a culture, which is different from my own. Therefore, I saw the visit as an opportunity to learn a new thing. There are several things that shocked me about the Yanomami culture. The first surprising thing is that the Yanomami girls should marry immediately after their...
2 Pages(500 words)Essay


...Cultures Cultures Formalization refers to the structuring and arrangement of work roles in an organization, as well as the procedures and rules that govern the activities carried out by the organization’s employees. As such, formalization details the rules regarding how the employees ought to conduct themselves in the workplace and guidelines that they have to follow when carrying out their duties in the organization. Formalization plays an essential role in coordinating the efforts and the works of many employees in utilitarian organizations. Formalization is essential in the understanding of the organization culture. This borrows from the fact that formalization mostly applies to...
2 Pages(500 words)Research Paper

Representation create diabetes awareness through commercials is Ispot TV. This is a company located in New York and its main mission is offering real time commercial television advertisements on a number of fields such as business, sports and health (“Ispot TV’). The study seeks to relay how Ispot TV creates diabetes awareness through commercials in addition offering medication guidelines and how to curb the menace. Describe the representation The main objective of Ispot TV is advertising of television commercials in real time to the public. Recently, the company has focused most of its attention on diabetes campaign because according to research, the disease is causing many deaths annually hence it is important for companies...
6 Pages(1500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Reading Cultures.Politics of Representation for FREE!

Contact Us