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Social networking site: Twitter - Essay Example

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Social Networking Site: Twitter Introduction Since the start of Internet during the 1990s, various scholars have focused on classifying the unifying traits of virtual or online communities. A virtual community comprises of a group of individuals or business associates who interacted based on common interests, where interactions are technology backed or and/or mediated and directed by certain specific regulations (Preece, 2000)…
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Social networking site: Twitter
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Download file to see previous pages Currently marketing via social networking media is gaining increasing popularity, owing to the fact that a large number of virtual community members belong to the high earning and spending category. This is evident in Porter’s paper where it was suggested, “firms can also benefit from using virtual communities to fulfill business goals. Many have begun to integrate virtual communities into their online strategies in search of the following benefits: Increased sales Positive word-of-mouth More effective market segmentation Increased website traffic Stronger brands Higher advertising and transaction fee revenue Better product support and service delivery” (Porter, 2004). ...
Twitter, another site for microblogging services, first created in 2006, by Jack Dorsey, has rapidly gained popularity all over the world, and currently in 2012, has more than 500 million active users, producing, at an average count, more than 340 million tweets each day and handling more than 1.6 billion search queries each day (Arrington, 2006). Since the time of its launch, Twitter has is considered one amongst the top 10 most visited social networking sites and is often referred to as “the SMS of the Internet” (D'Monte, 2009).  While tweets are also visible to unregistered users, the registered users can tweet through SMS, website interface, SMS, and through various applications found in mobile devices. Twitter Inc. operates from San Francisco, while its other offices and additional servers are located in Boston, San Antonio and New York City. Twitter users are allowed to tweet on almost any topic where the only limit is the 140-character, while they are also free to follow any other twitter and can receive their tweets. Twitter, a micro-blogging site, has come into the limelight owing to recent incidences, such as the place crash (US Airways) on Hudson River or the incarceration of a US student in Egypt. Unlike other social networking sites, as for example, Facebook, the relationships in Twitter do not require much in-depth interactions, and the ‘follower’ and the ‘followed’ need not reciprocate. A user can ‘follow’ almost anyone, and it is not necessary for the ‘followed’ person to ‘follow’ back. A ‘follower’ on Twitter receives all posts (known as tweets) from the person he/she is following, and the follower in turn can ...Download file to see next pagesRead More
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