In the paper “News Director at a television station” the author analyzes the position of news director at a television station as complex job that requires analytical abilities and making tough decisions that affect the general public and the organization…
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In the television business ratings are important. Programs that are able to obtain higher ratings can be used by television stations as cash cows that generate extra revenues because companies are willing to pay higher prices for ads aired in shows that have higher ratings. If I was faced with a scenario in which my news program had achieved low ratings during the last few weeks then I would choose the death of the celebrity as my lead story. Celebrities are icon figures that the general public follows closely. When a celebrity dies the entire media covers the story because people want to know about it. Another reason for choosing the celebrity story over the recreation parks story is because at the beginning of a news telecast it is always important to catch the attention of the viewers. A lot of television watchers are very impulsive viewers especially when it comes to watching news. If a person likes the initial news of the telecast the company increases the chances of retaining the viewer throughout the entire program.
The news story about the city council shutting down the recreational parks three days a week has a lot of social impact. A lot of mothers are going to be affected by this decision because they will have no place to take their kids to play during the days the parks are close down. This news story despite its importance to society would not be chosen by me as lead story when I have a sure top news story that can bring in better ratings. As I mentioned earlier in this industry one has to adapt and make decision depending on the circumstances. ...
During political campaign season this story has greater appeal because of the political angle associated with the recreational parks story. During such as season due to the social impact and political implications I would not hesitate to choose this story as my lead. Both stories were good, but the story that brings better ratings should be the priority for a news program. The media industry is facing some tough times as the corporate world is spending less on advertising and the internet has provided a cheaper channel that is taking business away from traditional media such as television stations. Advances in information technology are allowing for faster distribution of information than ever before (Shermerhorn & Hunt & Osborn, 2003, p.348). References Schermerhorn, J., Hunt, J., Osborn, R. (2003). Organizational Behavior (8th ed.). New York: John Wiley & Sons. Part II The television device was invented in 1927 by Philo Farnsworth. Television became very popular soon after it reached the market because the device fascinated people as it provided great entertainment for the entire family. The television industry has impacted our society deeply and has helped shape our culture. Many television programs were designed to educate people about social causes that affect culture. For example the 1980’s program A Different Stokes starting Gary Coleman showed Americans that biracial families worked because love has no color. A lot of other programs have taught people about different aspects of our culture. Law and Order fans have learned a lot about the American judicial system and its law enforcement. Television has helped document our history. The first space mission to the moon, Apollo 11, was covered by television in 1969. A lot of important events such as
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The conclusion from this study states that providing examples of the media influence in this study, one can quote the instance of the Obama campaign for change as his dictum that he brought about when he came to power. He has started his political campaign to become the President of the United States well before he took oath as one.
These are just some of the ways that television is examined in the essays of Adorno, Williams and Spigel, each of which will be examined in this particular essay. Each of the commentators look at television, and the reason why television is the way that it is, in a different way.
Television, sadly, has still been in analogue for more than 50 years. The move to HD television is considered an evolution, not a revolution, since television is now slowly becoming digital after decades of stagnation and minimal growth.
Current television is what is called analogue.
Effect of Television on Delivery of News Name. In the current world, there are features of mass media, which are responsible, for coverage and production of news. The requirement these elements need to have is the unparalleled quest to provide the general public with information.
The story of Canadian television begins in 1952, with the launching of bilingual French-English broadcasts by the Canadian Broadcasting Corporation (CBC) in Montreal. Within a year, the CBC was well on its way to establishing two national television networks.
that today’s news programs are parodies of what real news programs once were and references the comedic sketches of shows like Saturday Night Live to illustrate the severity of the current news forecast design (Druick 294). The article continues to describe how comedian Chris
In some respects, the media has the power to galvanize popular opinion to achieve one form of results or the other in a debacle.
Since there are few mechanisms to control the content provided by the media, so it is
If it fails in that purpose, then it doesn’t function even primary purpose of its existence. Peter Drucker, the management guru, once said that a company was like an organ in a human body. Its purpose was to serve the body which means the society or the country.
To capture the most interesting story, the journalist must take into account the most critical variables of the stories available, and then decide on the most significant to air relative to the desired goals and objectives of that pursuit. Viewers or the audience make up the central concern of journalism, with the objective being to satisfy their quest for the most significant news to them.
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