The Corporate Strategy of Plunders - Case Study Example

Download file to see previous pages It would be an ERD with a transaction processing system because it would process transactions in a seamless manner. I think the company should definitely consider an ERP system for many reasons. First and foremost, an ERP system will allow them to have a seamless integration along with a strong BI intelligence system. Prior to vendors really getting into databases, Microsoft was the only hottest company that was making software for the database. Microsoft Access was hot software that allowed users to create entity relationship databases and manipulate information. Companies such as Quest Technologies came with software such as Toad, that supplement Oracle 11G and made the whole process extremely seamless.
From a corporate standpoint, decisions are created from a top-up approach in which different sectors of markets are analyzed. At this level, companies decide where to invest or divest in terms of the overall business mix they wish to develop today and in the future. In essence, the corporate strategy of Plunder’s is a single business strategy because it deals in the restaurant business. Plunder’s company integrates different quality management factors in its business process. To ensure the quality which consists of demographics, product, price, and location, Plunder’s leans towards to implement BI in their business strategy, “Plunder’s established a BI strategy, which it termed "Plan to Win," with key metrics centered on place, people, products, and promotions. From there, Plunders built standard questions and scorecards for mystery shoppers.  They needed a way to accurately measure customer experience. They wanted to review everything from top to bottom from an internal perspective. The scorecards are now in use in 29,000 of the company's 31,000 stores and are one of the critical reasons behind the company's improved performance in the last few years, and this strategy also helped in contributing to other factors as well, such as menu changes and expanded hours at many locations”. ...Download file to see next pages Read More