Using Technology Globally - Essay Example

The paper "Using Technology Globally" is a wonderful example of an assignment on information technology. Korea’s Tesco only supplies grocery within the country (Bergen, 2011). Therefore, it is not a global company. Going global would require many adjustments for the company. For example, Grocery has to be delivered within a few hours of the customer placing an order. The implication is that if the company were to be global, then there would be a need for further stores close to the locations.

International retailing for the product is therefore not a feasible project because the driving factors behind opening the virtual shopping outlets will have changed. For example, the company targets the Korean public because people are so busy, they do not have time to visit the grocery outlets (Bergen, 2011). In other countries, people may actually have the time to visit the grocery stores. As noted in the article, preferences vary, and people prefer to choose their grocery manually so that they can cater to small differences.

Therefore, the venture may not be feasible in an international set-up. However, there are selected cities and countries where the lifestyles are compatible with the ideal conditions for online grocery stores. If the business were to decide to have a global presence, there would be a need for customized services and actual distribution stores to reduce the time taken to deliver the products. In addition, the current criteria used to display grocery, having photos in a train station and giving clients an opportunity to choose their grocery from among the pictures, may have to adopt (Bergen, 2011).

It taps on the need for people to see their grocery physically before purchase and thus creates the illusion of visiting a store and then having an order delivered. While this is a good and feasible plan, especially in places where public transportation is the only way to commute to work, it leaves a gap. For example, in some big cities, such as New York, people use other modes of transport. For example, Taxis are a very popular mode of transportation in American cities. In such cities, people with low wages form the bulk of public transportation clients.

Due to the inherent need to save, and the anticipated additional costs of delivery, these people may not use the current platform to purchase their grocery. To reach a larger and willing target group, it would be necessary to have displays in other platforms. For example, displaying the products on a website would suit all parties. The biggest challenge to the proposition is the need for an advertisement to familiarize the target groups with the products. However, a website also offers the opportunity for people to select the exact product they want, as opposed to placing an anonymous order.

As a marketing strategy, the proposed billboards in train stations are a brilliant plan. It foregoes the need for advertisement and stocks the products in a manner that allows the clients to make momentary decisions. However, in cities where public transportation is not compulsory, as is the case in South Korea, this plan may not be as effective. While the illusion of actual shopping is useful, a website would suit the need of all people in cities with different transportation methods. Therefore, to make the company international, there is a need for another display platform.

The business has the potential to be successful because current trends indicate people increasingly shopping online. Therefore, an IT department that increases a company’s online presence enhances the chances of future survival.