Internet Impact on Culture - Report Example

Internet Impact on Culture Abstract Up till now, no other technology has received as quick recognition and acceptance as the Internet. Soon after its emergence it became a source of attraction to not only individuals but also the business organizations and governments. In this way, it has brought significant changes to society. At the present, the Internet is being used for a large number of reasons. Though, it has brought a large number of benefits and opportunities to this world however, there are also some risks and challenges associated with its usage. In addition, the benefits of the Internet cover up the associated challenges. The basic purpose of this research is to determine the impact of the Internet on culture. This paper presents a detailed analysis of effects that have been posed by the Internet on culture. This paper discusses advantages and ways people and organizations are currently making the use of the Internet. Introduction Without a doubt, the Internet has changed the entire world and turned this world into a global village where people are from all over the world are connected to each other. At the present, almost everyone uses the internet to carry out specific or ordinary tasks. In fact, the internet has turned out to be a significant part of the majority of people’s lives. This paper presents a detailed analysis of the Internet with a special focus on its impact on the culture. This basic purpose of this paper is to discuss how this modern technology has changed the ways people carry out their tasks. This paper also discusses some of the negative effects that this technology can have on the culture. The Internet The internet mostly acknowledged basically “the Net,” the Internet is a universal structure of computer networks-a network, in which users at any one computer can receive information from any other computer (as well as they can communicate straightforwardly with users at different computers in different locations). Nowadays, the Internet is a, supportive, public, self-financing facility available to hundreds of millions of users internationally. Actually, the Internet makes use of a part of the whole resources of the presently accessible public telecommunication networks. In principle, what differentiable the Internet its use of a collection of protocols known as TCP/IP (Turban, Leidner, McLean, & Wetherbe, 2005, p. 71). The appearance and growth of the Internet has made business markets more workable and competitive than ever before. With the Internet, every organization (small, medium, and large) in the world is potentially a local competitor. At the present, all the business marketers understand that the Internet is a precious instrument or technology for extending reach to international markets and dealing customers in a superior way (Summers, Gardiner, Lamb, hair, & Mcdaniel, 2003, p. 67). Some of the well-known reasons people make use of this technology are outlined below (Shelly, Cashman, & Vermaat, 2005; Norton, 2001; National Academy of Engineering, 2013): One of the basic reasons behind the usage of the Internet is the communications, in fact the majority of people make use of the internet to communicate and stay in touch with others. Without a doubt, the internet allows people to get connected with people from all over the world without the restriction of borders and boundaries. Make use of a huge collection of data, information, news, and research results on almost every topic. Some people use the internet for online shopping buying goods and services of their choice Some use it for banking and investment Some people use to attend online classes Utilizing ways of entertainment and free time, for instance online games, music, videos, books, and magazines. According to (Turban, Leidner, McLean, & Wetherbe, 2005, pp. 128-129), the most extensively use of the Internet is for the utilization of World Wide Web. A large number of people consider that the WWW is identical with the Internet; however, actually, this is not true. The Internet works as the transportation device; on the other hand the Web is a technique or application that makes use of that transportation mechanism. A lot of other tools and applications also run on the Internet, in which email is most extensively used application. The WWW is an application which uses generally established standards for storing, distributing, formatting, and showing information by means of client/server structural design. The Web can manage all types of digital data, such as text, sound, hypermedia, and graphics. The Web incorporates graphical user interfaces; therefore it is very simple to use the Web (Turban, Leidner, McLean, & Wetherbe, 2005, pp. 128-129). The impact of Internet on culture: Before emergence and present Without a doubt, the internet has turned out to be a significant part of our lives as it has completely changed our lives. Without a doubt, one of the most attractive innovations that the internet has brought to our world is its support for the communication. It has provided an excellent support for the communication by offering wonderful tools and technologies (Norton, 2001). This section presents a discussion on the impact of the Internet on society before and after the emergence of the Internet: Communication In the past, before the emergence of the Internet, communication process was very time-consuming and costly. People had to use traditional ways of communication whether for personal reasons or for business purposes. They had to write letters or make telephone calls, which took a lot of time to get response of respondents. Access to data and information In the same way, they had to read a large number of books in order to get the solution of their problems or conduct research on various topics. Searching and finding an appropriate answer was a problem. Gap between people Before the emergence of the internet the entire society was scattered and all the people from all over the world were unaware of the status and news of other countries. There were restrictions of borders and boundaries among people which restricted the communication among people and increase gap between them. Ways of Entertainment Before the emergence of the internet, people had to use the traditional source of entertainment which were limited at that time. Shopping Before the emergence of the Internet, people had to spend a lot of time in travelling and searching for a desired product. It required a lot of time to move from one location to another in order to find a specific product. No support for business Before the emergence of the Internet, people were restricted to carry out business activities within the boundaries of their country. They had to use traditional ways of marketing and communication with customers. With these methods, they were able to attract only the local customers. After the Emergence of the Internet Without a doubt, with the emergence of the internet, the communication has become cost effective and its quality is improved. In fact, the use of the Internet allows people to get connected with their customers and employees from any place such as home, airport or any other location. Now people have easy and cost effective ways for shopping, communication and entertainment. In this scenario, the internet has modernized the entire world especially the business industry. Now with the internet organizations have countless options to revolutionize their business structure and environment. Though, the internet has modernized every walk of society but its majority of applications are seen in the business. This section presents a detailed analysis of the impact of internet on businesses (Ray, 2004, p. 269). The Internet technology offers so many facilities. First of all, the Internet works as a transportation device for data, next, the Internet is a system that establishes connections with any computer linked to it. If an organization grasps the control of these two rules or facilities, that can utilize this technology with the utmost aptitude to improve the business (Ray, 2004, p. 269). Various Concerns The emergence of this technology also brought some additional concerns and issues those were not present before the Internet. At the present, people are more and more concerned with issues that emerge due to privacy and security as well as with other attacks like that spam, viruses or other aggressive material and contents. In this scenario, a variety of issues also emerge in the context of legal and social perspective. Now people are worried about the issues for instance how they can deal with intellectual property on the Internet (Kahn, 2013). Conclusion This paper has presented a detailed analysis of a new technology “Internet”. Now the internet is not a new term for people as this technology has a significant place in their lives and the majority of them cannot think of surviving without this technology. Now people use internet for a variety of purposes. Like every technology, internet is also just a technology and it depends on people how they make use of this technology for the betterment of their society and people. This technology can be used by people for positive purposes as well as negative purposes. For instance, an individual can use to launch a business and earn money while some people use it for negative tasks such as hacking and attacking on others’ systems. This paper has discussed various aspects associated with this technology. Though this technology comes with some of the negative aspects as well, however the benefits of this technology compensate all the disadvantages. So the survival of the societies has become impossible without the Internet. References Kahn, R. E. (2013). Internet-essay. Retrieved April 10, 2014, from http://www.greatachievements.org/?id=3749 National Academy of Engineering. (2013). Internet History Part 5 - Revolution. Retrieved April 10, 2014, from http://www.greatachievements.org/?id=3747 Norton, P. (2001). Introduction to Computers, Fourth Edition. Singapore: McGraw-Hill. Ray, R. (2004). Technology Solutions for Growing Businesses. New York: American Management Association (AMACOM). Shelly, Cashman, & Vermaat. (2005). Discovering Computers 2005. Boston: Thomson Course Technology. Summers, J., Gardiner, M., Lamb, C. W., hair, J. F., & Mcdaniel, C. (2003). Essentials of Marketing . Australia: Thomosn. Turban, E., Leidner, D., McLean, E., & Wetherbe, J. (2005). Information Technology for Management: Transforming Organizations in the Digital Economy . New York: Wiley. Read More