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Information Technology and the Auto Industry: Comparative Analysis of Performance Management Strategies - Research Paper Example

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The study shows that information technology has metamorphosed some of the industries in the United States. The auto industry is one of those industries that are characterized by high innovation, escalating investment in research and development and requires a constant growth in terms of technological advancement…
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Information Technology and the Auto Industry: Comparative Analysis of Performance Management Strategies
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Download file to see previous pages Globalization has fuelled this growth of virtual proximity of physically dispersed demand as well as production processes. Production is no longer concentrated in one part of the world, successful examples of HP and GM motors show how internet has facilitated an infrastructure conducive to demand fragmentation with the most important underlying motif of seeking cost leadership. Of the most impacted industries is the auto industry, which has experienced a massive structural change in the value chain with an upsurge of e-commerce in the United States. Dramatic drops in auto sales have led to a widespread crisis in the United States auto industry. As recently as 2008 each of the “Big Three” U.S. automakers: General Motors, Ford Motor Company, and Chrysler requested emergency loans in order to address impending cash shortages. In 2009, both GM and Chrysler were forced to file for debt relief under chapter 11 bankruptcy. Ford avoided bankruptcy by obtaining a large line of credit. Better business decision and cost-cutting initiatives are needed to ensure financial success in the auto industry. E-commerce provides an avenue for manufacturers to create a new market structure that will increase profits by lowering distribution cost and increasing customer satisfaction. Direct manufacturer auto sales are prohibited in most of the states in the United States. The territorial restrictions regulate the entry of dealers in state laws bar manufacturer ownership of dealerships (Laudon, 2007). Analysis of the economic effects of these laws has led some to conclude that these state laws could harm consumers by limiting the development of a more cost-effective method of auto distribution. With the cost of the auto distribution system being estimated at an average of 30 percent of the vehicle price, dealer networks are rationalized as part of the manufacturers cost-cutting initiative. Dealerships and manufacturers have always had a mutually beneficial relationship, with dealerships being the primary information source for the consumer. Manufacturers see direct sales to car buyers as an opportunity to lower distribution cost and increase profits.  ...Download file to see next pagesRead More
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