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Regulation of Information and Communication Technologies - Digital Terrestrial Television - Case Study Example

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The paper "Regulation of Information and Communication Technologies - Digital Terrestrial Television" discusses that the introduction of Digital Terrestrial Television has been implemented through different stages. It gradually replaced the Analogue Terrestrial Television Network in the various countries…
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Regulation of Information and Communication Technologies - Digital Terrestrial Television
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Download file to see previous pages According to a new global report on Digital Terrestrial Television (DTT) published together by Digital Technology Consulting and Screen Digest, the long-term success of the DTT depended on whether broadcasters were successful in developing specific revenue streams from the DTT broadcasts and also how they adapted their business models to local market conditions. If the business models of DTT are studied in different European countries, three distinct business models can be noticed. The first model includes the Pay-TV Platform where the DTT services were offered as the premium content in direct competition to cable and direct-to-home (DTH) satellite services. UK, Spain and Sweden adopted this as the original business model of DTT. The second model consists of the FTA Platform where DTT was offered as a variety of free-to-air (FTA) channels. Italy, France and Germany adopted this as their business model. This also happens to be the business model of the UK since 2002. The third model comprises of the Hybrid Platform where the DTT service combines a number of FTA channels within a limited payment. UK, Sweden, France and Finland have migrated to a hybrid DTT model (Oberst, Obradors & Garcia 2005, p 5; Starks 2007 p 168-172).
Further analyses help to infer that the FTA Platform has contributed mainly towards the expansion of the DTT services among the major European countries. The United Kingdom first operated on the Pay-TV Platform from which it switched to the FTA Platform. It now operates on a hybrid of Pay-TV and FTA Platform. Germany previously operated on the FTA Platform from which it now operates on a Pay TV using DVB-H trials. France used to operate on the FTA Platform from which it has now switched to a combination of the FTA Platform and Pay-TV. Previously, Finland operated on the FTA Platform and now it operates in the FTA Platform and the Pay Channels. Sweden was on the Pay-TV Platform from which it has switched to a combination of Pay-TV Platform and FTA Channels. Italy used to operate on the FTA Platform from which it migrated to a combination of FTA and PPV (Oberst, Obradors & Garcia 2005, p 6). ...Download file to see next pages Read More
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