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How Companies Know Your Personal Info, What They Do With It, How You Are Protected - Essay Example

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The paper "How Companies Know Your Personal Info, What They Do With It, How You Are Protected" focuses on Data Mining used by some Companies to extract human personal information. Though this is an unethical act, these firms employ mechanisms that have increased their business realms by manifolds…
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Extract of sample "How Companies Know Your Personal Info, What They Do With It, How You Are Protected"

Download file to see previous pages Data mining has come of age because it has been linked up with understanding the people in particular and how they employ the basic dictum of buying and selling. This also helps the companies to comprehend how well their target base is shifting its basis and what kind of changes are happening within their fore. The manner in which this personal information is being made use of suggests that the unethical norms and routines are on the upsurge, and these need to be controlled for all the right reasons. Data mining is important to understand because its usage has been openly discussed, criticized, and analyzed upon. It has touched upon the significant pointers which have paid emphasis on the way the user privacy levels have been transgressed upon of late, and how these have meant serious problems for them; no matter they are available in a physical form or a virtual one (Greenberg, 2006). The data mining procedures are usually given the cover by the people who conduct the same. They believe that it is an ethical process that is good for the company and hence they go about conducting the same business data mining activities. Also, they believe staunchly that they must know more in order to give back towards their own business entireties.

The personal information that has been saved by the companies in the wake of the data mining procedures is somewhat of a confusing debate. This is because the data mining activities shall be the cornerstone of their reaching towards new and unique customers of products and services. By this, they can find out how the new and unique customers would have their respective preferences and how this shall help the brand (and the company) to develop as a result of the same undertakings. For the users, they seem to be living in an unprotected zone. This is because they are unaware who is secretly tracking their information and which individual or company is trying its best to reach out to this user in the future. ...Download file to see next pages Read More
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