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This essay "Information Society" discusses the different approaches to understanding the notion of an Information Society drawing on chapters from Webster's Theories of the Information Society.
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Introduction Today’s society is frequently labeled the Information Society due to the increase of information workers and the ease in which information is shared. As society has moved
away from an Industrial Society, businesses increasingly focus on the organization and
categorization of information, as a means of producing a final product or service to be offered
at a price. This change has also altered the way in which members of society perceive
themselves, choose careers and interact with each other. Workers in the information society are
often called information or knowledge workers, though much debate exists regarding just
which workers fall under this category. Frank Webster (2002, p. 8-9) categorizes the five
approaches as “technological, economic, occupational, spatial, and social.” These approaches
are thought to be the most important in explaining how the information society has shaped, since
the decline of industry in the 1970’s
Theoretical Approaches
Technological
Technology is often thought of in terms of tools, devices or products that are created
to make conducting business and going about everyday life easier, faster or otherwise better.
The introduction of computers has had a huge impact. They not only allow us to communicate
with each other remotely, share information and socialize. They also diagnose vehicular failure
and call for assistance, diagnose disease, measure particles in the air and help design the most
efficient and cost effective infrastructure. Webster (2002, p. 10) describes the introduction of
technology to society in somewhat harsh terms as “a new order…being forced upon an
unsuspecting world.” He refers to the telecommunications industry, which allows us the connect
our computers to the internet and converse with wireless phones.
From the other side of the argument, it can be said that those who have introduced
technology have simply responded to unmet needs of society. It is unlikely that Steve Jobs or
Bill Gates will think of promoting their products in terms of forcing them. Technology is often
described in terms of innovators and adopters. Innovators are those whose ideas of what
technology can be actually follow through on their visions. Adopters are those who use and
embrace the results of those visions. Often it is the comments, needs and interest that push
or inspire the innovators. According the McKay (2001, p. 68), “the desire to be modern is
nothing new-the discourse of progress has been with us for a long time.” What McKay implies
is that society has expectations of change and new technological advances.
Economic
Economics are a serious consideration in the information age. Many technologies
that allow society to communicate and share information come with a hefty price tag. Others
are available in a broad range of models, price, and features. Cellular devices, computers,
cars and digital audio/video devices are just a few examples. Many of these devices are
affordable to the less affluent, though the poorest citizens may still face challenges in obtaining
them. “Information has always been a valuable asset to those who possess it” (Brandscomb,
1994). As the information society increasingly relies on technologies and devises to transfer
information, theses modes of acquiring information increasingly become the standard for
sharing information, it puts those without access to the devices and technologies at a
disadvantage in two ways.
First, technology and the sharing and discovery of theory and concept are increasingly
presented in a digital format via computer networks. Those who are able to utilize these methods
of information, through research, investigation, and study possess an advantage in that they can
attain knowledge and information more quickly than those who cannot. Second, those who
possess the knowledge and tools to organize and process information are able to profit from
it, while those who are not able to possess the knowledge and tools are automatically placed at
an economic disadvantage. Not only are the unable to acquire the knowledge and skills, they
are unable to utilize it. While many in the information society are able to make a living and
profit from the introduction of technologies and tools, there are those who are unable.
Occupational Approach
As industrial or manual jobs are replaced by white collar and service jobs, information
becomes the raw material which is required to produce the output. “In western Europe, Japan,
and North America, over 70% of the workforce is now found in the service sector of society, and
white collar jobs are now the majority.” (Webster, 2002, p.14). This statistic suggests that much
of the global workforce has been retrained, has acquired skills through education, or will likely
receive training or education in how to manage data and process it as information. Additionally,
IDC (2007) reports a total of “35.2 billion IT jobs globally,” in 2007. Statistics indicate a
growing need for education and training efforts to focus on managing information.
The results of labor can be viewed as the organization and application of information into
sensible, meaningful products or outputs that are generated are used to generate revenue.
Daniel Bell (1973), said to be one of the most influential post-industrial theorists, supports the
assertion that workers in the information society are the most valuable tool. Without the ability
off information workers to make sense, the information and technology itself are meaningless.
Spatial
Spatial theory focuses on accessibility and the ability to participate in the functions that
are important in society. Information, or the work involving information then relies on the
ability to access the tools necessary to support such work. Education is an important part of
gaining knowledge and skills necessary to participate in the information society’s workforce.
“Since the 1990’s, the inequality regarding the living conditions in different geographical areas
have increased. This has spatial relevance since it partly has to do with accessibility to important
functions in society, such as education, labor market and service” (Legby, 2008, p. 12). Those
who live in close proximity to educational institutions and information jobs then are at an
advantage in securing and maintaining employment.
Even when geographic location is not a challenge in accessing work in the information
society, those institutions which are relied upon to provide training and knowledge may do a
poor jobs. “A recent study by the Center for Public Resources indicates there is a serious gap
between the skills that high school graduates bring to a job and the skills that employers need,
but the schools, however, don’t seem to recognize them” (Groff, 1983, p. 5). Groff’s statement
is likely to be applicable today in many school districts. Funding relies on property tax and those
schools in poorer districts may not have funding for tools of the information society.
Cultural
Cultural norms are shaped by the information society to the extent that knowing what
others think or feel, and how they behave is made easier and faster. The devices and technology
that allow members of society to communicate with each other over a broader distance and
through a wider variety of medium may have greater influence. However, those various forms
of media that allow for this also permit the information society to use creativity and imagination
to create additional uses. YouTube and MySpace are some examples.
Before these social networking sites came along, personal information was considered
just that, personal and only to be shared with the closest of friends. “For establishing and
alternative to global information capitalism, self-organizing political projects are needed that
have alternative goals, practices and structures, in order to transcend these very structures and
create a new global space” (Fuchs, 2008). Mostly young adults and teens have taken technology,
such as video and internet, and created a socially place acceptable to share philosophies, political
views, successes, failures, losses and grief. Fuchs describes information society and culture as a
circle, both shaping and affecting each other. The information society shapes culture, in terms of
what is acceptable, while also setting limits. For instance, Job Seekers are cautioned as to what
content should be posted on social networking sites, as employers may consider them
unfavorably. Culture affects the information society, by sharing new thoughts, ideas and uses
and presenting what is possible in the future.
Though distinct and separate approaches or theories, the five influences of the
information society presented by Webster can be linked and affect each other. Technology
affects culture. Culture affects technology in how it can be utilized. The two most critical
influences, spatial and economic, present the greatest challenge in providing opportunity for
participation in the information society. Participation is becoming increasingly important,
as statistics indicate, for economic stability and a sense of belonging.
References
Branscom, A. (1994). The Economics of information. Keynote Address, 1994 ASIS annual Meeting in Alexandria, Virginia.
Bell, D. (1973) [in Duff, A. (1998). Daniel Bell’s theory of information society. Journal of Information Science. 24,6.
IDC (2007). Global spending on information technology will create 7.1m new jobs and 100,000 new businesses over the next 4 years; Study finds 14.7m jobs created by Microsoft and its Ecosystem. Retrieved November 12, 2009 from http://www.finfacts.com/irelandbusinessnews/publish/article_1011557.shtml.
Fuchs, C. (2008). Internet and Society: Social theory in the information age. Series 8. New York: Routledge.
Groff, W. (1983). The Economic and social impacts of the transition from the industrial society to a computer literate, high technology, information society. Colliquium, “Impact of the increasing service/manufacturing industries ratio.”
Legby, A. (2008). What knowledge can a spatial approach add to the understanding of segregation. Conference Architectural Inquiries. Retrieved November 12, 2009 from http://tintin.arch.chalmers.se/aktuellt/PDFs/Legeby_What%20knowledge%20can%20a%20spatial%20approach%20add.pdf
McKay, H. (2001). Investigating the information society. London: Routledge.
Webster, F. (2002). Theories of the information society. 2nd ed. New York: Routledge.
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