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Advertising on the Internet - Research Paper Example

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The research, Advertising on the Internet, can be divided into two parts: qualitative research in form of literature review and quantitative research in form of a questionnaire. The research indicates that the internet is an effective medium for advertising…
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Advertising on the Internet
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Download file to see previous pages Advertising on internet is considered very influential and effective by people all around the world.
With the help of advertising on the internet, different companies are able to inform about their business procedures and products globally. There are more chances of expansion and persuasion of more customers the as internet is used widely all over the world because of its effectiveness in terms of information and communication. Advertising on the internet is found in many categories such as banner ads, sidebar ads, floating ads, pop-up ads, pop-under ads, unicast ads and emailing advertising. All the forms of advertising on the internet is considered effective by different customers. Some customers also regard some of the categories of advertising on the internet as annoying and disturbing. Advertising plays a crucial part in persuading consumers towards purchasing a product. Advertising is regarded as a type of communication or correspondence relationship that develops between the producer, product and consumer by means of the advertisement. Advertising convinces people to continue their use of a product or service or to purchase it to get good results. Advertisements make use of the brand or product for which, they are developed. The usage of the brand or product is to a great extent and the message that the advertisement gives is to adopt, buy or get a certain service, brand or product in order to beget facilitated as you were never before. Usually, advertisements are made to make sure that the product or brand that is advertised will solve a respective problem of the consumer or will facilitate the consumer to do a certain task associated with the product or brand. ...Download file to see next pagesRead More
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